For years now we’ve been hearing about privacy concerns related to smartphones and the Internet in general. Sometimes, those concerns have extended to the ad industry and consumers have worried about how their information is tracked. We’ve even had clients be concerned about appearing creepy by using retargeting and data targeting-based ads.
Well, fear no longer because a new survey from Zogby Analytics confirms what we’ve known all along: people prefer targeted advertising.
In the survey, which focused on Internet privacy, most adults were worried about identity theft and viruses when they were online. Furthermore, when the survey asked about advertising, 75% of users liked the ad-supported Internet model, and 70% of the users wanted to see advertising tailored for their interests.
If you think about it, it makes perfect sense. If I’m in support of advertising in exchange for free content on my favorite websites then I know I’m going to be seeing ads. If I’m going to be seeing ads all over the place then they might as well be for things I’m interested in.
The consumer has spoken. For all of those businesses worried about “stalking” their customers online, the truth is that they prefer it. Plus, we implement impression caps to avoid annoying your customers and having a negative impact on your sales.
If you’ve shied away from display ads before, maybe it’s time to rethink that and give a retargeting campaign a try.
