What if you missed out on the greatest digital ad performance in the last 5 years? Seasonal trends dictate how well your marketing channels perform throughout the year, but 2020 is different. COVID-19 shocked the ad ecosystem and sent seasonal trends off track. Learn how digital ad performance changed during 2020 and how you can capitalize on the declining cost of ads.
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A great website and marketing team will only take your community so far—it’s absolutely essential that your site is set up to drive conversion. Yet many communities’ sites present hurdles and barriers to conversion that can cost you leads, tours, and leases. To help you assess your site, we have identified six of the most common mistakes apartment communities make and explained why they can hamper your best lead-gen efforts.
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Online chat teams are a fundamental way to boost leads at your community. Chat teams not only work, they outperform chatbots, phone calls, and emails in a landslide fashion. Now let’s unpack why live chat is so vital to your community’s success.
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