Category: mobile marketing

Tablet users are engaged during primetime – are you marketing to them?

Posted on by Andrew

Tablets are becoming more and more commonplace both in work and at home, and they are now the ultimate companion device for consumers as they watch TV.

In a new report from Flurry Analytics, tablet users are shown to use their tablets throughout the day, but during the primetime hours the usage spikes.

What does this mean? It means tablet users are using their devices as they watch TV. They’re searching, networking and playing games. Their high engagement during the primetime TV hours means that you have an additional way to get their attention instead of just TV commercials.

Imagine you run a primetime TV spot at 7:30 p.m. on a local news channel. An interested customer sees your ad, grabs their tablet and looks you up online. You have two opportunities to grab them while they are searching for your business.

The first is with a search targeting campaign. Also known as paid search, search targeting puts your ad at the top of search engines. This gives you the chance to reach people as they look up your business.

The second is with Retargeting. Retargeting displays ads to people after they visit your website, allowing you to remarket your business to them. So if the interested tablet user searches and finds your website, but leaves without taking action, you can still reach out to them through a Retargeting campaign.

Tablet users have high primetime engagement, and tend to be older and more affluent than other demographics. It’s time to target tablet users with search and display ads.

The Final Part of the Boeing Classic Campaign: A Mobile Website

Posted on by Andrew

The third portion of the campaign was the mobile website. Since the rate of mobile Internet adoption is expected to pass desktop Internet useage in two years, it was almost essential to offer a mobile interface for Boeing Classic. The mobile page featured links to the Boeing Classic Facebook page, directions to the golf course, a schedule of events, and an embedded Twitter widget programmed to grab tweets about the Boeing Classic. The mobile site also featured a tee times page that we updated daily so tournament-goers could see when their favorite players were teeing off.

Overall, the campaign was a huge success. We brought more than 1,000 people to the Boeing Classic website, and delivered more than half a million ad impressions to Boeing Classic’s target demographic. Our ads were displayed on thousands of websites, spanning more than 50 ad networks. These results echo what we see with our clients every day. Boeing Classic wanted a far-reaching display campaign, and we delivered.

This is just one example of how our clients use our products to attract more people to their site. Go to our website to learn more about starting your own digital marketing program.

Advertising Spend Continues To Move Online

Posted on by Andrew

More people are advertising online than ever before, representing a shift from traditional media.

According to a new report from PricewaterhouseCoopers (PwC), revenues from digital advertising grew 15% to $8.4 billion.

Out of this increase, mobile grew the most, growing 149% to $1.6 billion. However, search still retained the top position, accounting for 46.5% of revenue, up from 44.7% two years ago.

The top driver of online advertising was the retail industry. Retail made up 22% of all online advertising dollars, compared to 21% a year ago. The second largest industry was the financial services industry, with a 13% share of all revenue, up from 12% in 2010.

These rising numbers show that you need to get started with a digital advertising campaign. You can’t afford to miss out on this growing opportunity to increase your revenue and sales.

Online advertising isn’t just for online businesses. Everyone starts their product search online, and you need to be there when they search.

Contact us today to get started with your campaign.

More Auto Shoppers Researching on Mobile Devices

Posted on by Andrew

A recent report from mobile ad network Mojiva found that 69% of US consumers were interested in researching a new car using their mobile phone.

When asked which information would be most valuable in mobile auto ads, 20 percent said they wanted to find features and benefits, 12 percent wanted to book a test drive with a local dealer, and 47 percent wanted to sign up for deals and offers.

Also, ad exposure played a roll in driving direct response. As of March 2012, 57 percent of respondents said they would browse a website after seeing an ad on their phone, and 38% said they would download a mobile app.

Even though mobile research is increasing, it will be a long time before people make vehicle purchases from their phones. It is more likely that most consumers will use mobile as another research outlet at the beginning stages of their purchase decision.

If you want to get started with a mobile search campaign, contact us today for a free consultation. We know how to get more from mobile, and we know you’ll sell more cars with an effective mobile campaign.

Mobile Marketing Infographic

Posted on by Andrew

Mobile Marketing isn’t still on its way in — it’s here. Mobile marketing is bigger than it ever has been before, and is only getting bigger. It’s estimated that more than 2 billion people will use the mobile Internet by 2015, outpacing desktop users.

HighTable put together an infographic to better illustrate the rising number of mobile users. Check it out below.

Interested in getting into this growing market? Check out our website, conversionlogix.com. We’ve successfully executed many mobile campaigns for small and medium-sized businesses. Don’t miss the boat on mobile. Find out more today!