Blog posts, news, tips and resources about social media platforms.
Over 70% of U.S. adults watch videos on YouTube, a greater percentage than any other social media networking site. Of those in the 18-24 age bracket, the number jumps up to 94%, and still holds a majority among those 50+, with 56% of these adults claiming to watch YouTube (Pew Research Center).
Despite the allure of a large audience, it’s not enough to just post up an ad and hope for the best. Certain types of ads work better than others, and the right video
We analyzed the performance of over 200 apartment ads that received at least 1,000 impressions to compare how Carousel and Single Image ads perform in Facebook and Instagram.
If you’ve browsed Facebook and Instagram over the past few years, you’ve likely noticed the evolution of advertisements on the platform. Within the apartment industry, image-based and video-based advertisements have become increasingly popular. Many apartments run one of two types of image-based ads that will appear in the feeds section of these two widely-used social media platforms.
The carousel advertisement style allows advertisers to showcase multiple images and headlines, while the single image ad focuses on one powerful image and a prominent headline.
To get an idea of what these two ad formats look like in Facebook and Instagram, take a look at the examples we’ve provided below.
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The social media landscape is vast and ever-changing but a few key players continue to hold a
Having a social media presence builds trust with residents and prospects. We all know that the majority of people are on Facebook, but what about the other social sites? What platforms are your target audience using and how can you utilize its features to your advantage?
The younger generations such as Gen Y and Gen Z have shown to be using media sharing platforms like Snapchat at a much higher rate than the elder generations. These media sharing platforms have become much more popular with young users as they can send each other messages, images, and videos taken through the apps native platform. Snapchat has enticing features such as snap stories, group messaging, video calling, group video calling, camera filters, and more. With all of these features, Snapchat can provide a community with a variety of organic and paid ways to market itself.
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After months of scrutiny about privacy concerns and where ads are actually coming from, Facebook has taken action into their own hands. Advertisers and consumers alike went to sleep on Thursday, June 28h and woke up on Friday, June 29th with a pretty substantial change on their favorite social media platform.
With Facebook trying to crack down on fraudulent accounts that have previously served false ads, they have opened a floodgate of possibilities for its consumer base.
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