More than half of adult search engine users make searches at least once a day. That represents a 54% increase from 35% in 2004. This represents a huge increase in the number of people that use search engines to find information.
These numbers come from a new report from the Pew Internet & American Life Project. Search engine use has never been higher. Daily use is highest among 18-29 and 30-49 year-olds (60%), college graduates (70%), and people with household incomes of more than $75k (68%).
Search engines are also seen as reliable sources of information, while almost three-quarters of users say that most of the information they find is accurate and trustworthy.
So what does all this mean for small business marketing? Well, it means that if you aren’t in the search results, you need to be. Search engines are being used more frequently than ever to find information, and users see them as a reliable and trustworthy way to find what they’re looking for.
One way to get in the top of the search results is with search targeting. Also known as paid search, search targeting gets your ads into the top of the search results page, resulting in increased visibility and clicks.
Another way to show up in search results is to optimize your Google Places page. Create a unique Google Places page that provides information for people to find your business.
Another way to get better results in the local search rankings is to use a business directory service to get more citations of your business. A service such as Local AdsUpNow gets your business listed in almost 150 directories, giving your business increased presence and authority in Google’s eyes.
It’s not too late to get in the search results. Contact us today to get started with search targeting or Google Places Optimization.
