Tag: Mobile Website

5 Tips For Building a Better Mobile Site

Posted on by Andrew

One of the most basic things you can do to grow your business is get a solid mobile plan. Thankfully, this doesn’t require any major investments like developing a mobile app – it can be as simple as getting a basic mobile website.

In one of Google’s studies, they found 57% of mobile users won’t recommend a business with a poorly-designed mobile site. Additionally, 40% of mobile users turn to a competitor’s site after a bad mobile experience.

So what should you do? It’s time to get a mobile site. A mobile site is the easiest way to bring more customers into your business. For example: 95% of smartphone users have searched for local info, 61% called a business after searching, 59% visited in person, and 90% of these users acted within 24 hours.

Here are our top five tips for you to get started with your mobile website:

1. Make it Fast

Mobile users are usually searching for your website while on the go, trying to get things done while they go about their day. In order to serve them, remove clutter and give them the basics they need to contact you such as your phone number, address and hours of operation.

2. Make Conversion Easy

Mobile users have higher purchase intent than desktop users, but they still need additional prodding to make a purchase. Focus on information that will help the mobile user convert: product details, photo galleries and simplified data entry.

3. Make it Touch-Friendly

Clear navigation is key with mobile users, as they don’t have as much screen real estate as their desktop counterparts. Minimize scrolling and make buttons large enough to press with a thumb. If a user “fat-fingers” a link one too many times, they might leave and never come back.

4. Make it Seamless

Users might check your website out at home, and then be reminded to check it while they are on the go. If they navigate to your mobile website and it is a vastly different experience from your desktop version, they might be unnerved. Keep logos and colors uniform across both sites, so it’s obvious that they are visiting your mobile site, not one of their competitors.

5. Make it Accessible

Your mobile site needs to work on more than one platform. Android and iOS make up the lion’s share of smartphone users, but you still need to cater to the millions of people that use other operating systems. Also, use HTML as flash doesn’t show up on mobile devices.

It’s time to get started with a mobile advertising campaign. Your business should be reaching as many people as possible, and mobile is the best course of action.

If you follow these tips in creating your mobile website then you should have no problem in converting and cashing in on the growing crop of mobile users.

The Final Part of the Boeing Classic Campaign: A Mobile Website

Posted on by Andrew

The third portion of the campaign was the mobile website. Since the rate of mobile Internet adoption is expected to pass desktop Internet useage in two years, it was almost essential to offer a mobile interface for Boeing Classic. The mobile page featured links to the Boeing Classic Facebook page, directions to the golf course, a schedule of events, and an embedded Twitter widget programmed to grab tweets about the Boeing Classic. The mobile site also featured a tee times page that we updated daily so tournament-goers could see when their favorite players were teeing off.

Overall, the campaign was a huge success. We brought more than 1,000 people to the Boeing Classic website, and delivered more than half a million ad impressions to Boeing Classic’s target demographic. Our ads were displayed on thousands of websites, spanning more than 50 ad networks. These results echo what we see with our clients every day. Boeing Classic wanted a far-reaching display campaign, and we delivered.

This is just one example of how our clients use our products to attract more people to their site. Go to our website to learn more about starting your own digital marketing program.

5 Best Practices for Your Mobile Site

Posted on by Andrew

So I told you all about how one in five visits to a mobile website results in a call. Since hearing that you’re probably thinking you need to get a mobile website. It’s

normal website vs a mobile website

true, you do need one, but before you go rushing in to make your own, read through our list of best practices for why you need to have one. Having a mobile-optimized website is becoming more and more important. Smartphone usage is continuing to grow, and mobile Internet usage is projected to pass desktop usage in 2013.

In order to take advantage of this expanding market, you need to have a mobile website. Not just any mobile website, however, as mobile users have drastically different needs than desktop users. Below are five tips for you to apply to your own mobile website.

1. Make it quick
Mobile users are usually searching for your website while on the go, trying to get things done while they go about their day. In order to serve them, remove clutter and give them the basics they need to contact you such as your phone number, address and hours of operation.

2. Make it easy for them to convert
Mobile users have higher purchase intent than desktop users, but they still need additional prodding to make a purchase. Focus on information that will help the mobile user convert: product details, photo galleries and simplified data entry.

3. Make it simple
Clear navigation is key with mobile users, as they don’t have as much screen real estate as their desktop counterparts. Minimize scrolling and make buttons large enough to press with a thumb. If a user “fat-fingers” a link one too many times, they might leave and never come back.

4. Make it seamless
Users might check your website out at home, and then be reminded to check it while they are on the go. If they navigate to your mobile website and it is a vastly different experience from your desktop version, they might be unnerved. Keep logos and colors uniform across both sites, so it’s obvious that they are visiting your mobile site, not one of their competitors.

5. Make it accessible
Your mobile site needs to work on more than one platform. Android and iOS make up the lion’s share of smartphone users, but you still need to cater to the millions of people that use other operating systems. Also, use HTML as flash doesn’t show up on mobile devices.

So there you go, five tips to help you with your mobile website. If you have questions about mobile feel free to contact us for a free mobile consultation, or leave a question in the comments.

One in Five Visits to a Mobile Website Results in a Phone Call

Posted on by Andrew

Mobile users have higher purchase intent than pretty much every other demographic. Want to know how I know that? Well I’ve seen it with our own clients, and now there’s some new numbers to back up my anecdotal evidence.

According to new data from DudaMobile and Google, one out of every five visitors to a mobile-optimized small business website results in an immediate call to that business. This is a huge number, and that number even goes up for some verticals. For example, pizzerias have a 32% click-to-call rate, and transportation has a 44% call rate! Users also clicked through to maps and directions at an average of 3.25% across all categories.

In a new whitepaper, DudaMobile says that small businesses should align their site’s content with the priorities of the mobile user. That means short text, fast load times, big, clear buttons and a call to action.

We’ve seen huge success with several of our clients who use a mobile landing page and mobile search to drive traffic to that page.

If you’re curious about setting up a mobile campaign and a mobile search campaign, contact us today.