It’s Time to Start Targeting

Targeting is the new way to reach your customers. In a new study from ValueClick, more than half of all marketers said that they thought Retargeting was one of the most important forms of targeting available.

The reason is simple: you are able to advertise and reach out to your website visitors repeatedly, giving you more opportunities to bring them back to your site and heightening brand awareness so they’ll remember you.

You already spend money bringing people to your website, so don’t you want to have multiple chances to reach out to them? Retargeting increases the ROI on all your other advertising because it brings back people who you hear about your website through all other advertising.

There are other forms of targeting such as behavioral, contextual, pixel and search retargeting. Each one offers a different way to reach your customers, and can be combined to bring you the best mix of traffic to your site.

If you currently don’t do any targeting, however, Retargeting is a great way to start. It makes use of your existing advertising and the website traffic you currently have. Retargeting is so simple that if you aren’t retargeting then you aren’t even in the game. It’s time to step up and start Retargeting your website visitors.


Are You Doing SEO? Try Some SEM Instead

Don’t think of search engine optimization as the end of your online strategy. SEO should play an important role, but don’t get caught up in the hype of so-called “free traffic.” In fact, you are paying your SEO company to get you that “free traffic” every month.

A great alternative to spending money on SEO is SEM. Don’t listen to companies who say their SEO is foolproof. Purchasing ads in Google AdWords is the only surefire way to appear at the top of the search results.

The fact of the matter is that SEO is still a guessing game, and that’s the way Google likes it. Google doesn’t make any money off of SEO. Therefore, it doesn’t make sense for them to help websites optimize for higher search listings.

A simple search engine marketing campaign can help bring your website more traffic than you would get normally. Plus, in a report from Google, 89% of traffic gained from a search campaign was lost when the ads were paused. That means that an SEM campaign lets you reach an entirely different audience than you would get from organic results.

If you’ve never done SEM, give it a shot. Go to Google AdWords and create a test campaign and bring some new traffic to your website.