SEO Requires Vision

Search Engine Optimization (SEO) is not a one-time event where a computer geek comes in and rewrites a few lines of code on your website, even though that may need to be done. SEO is more about content, relevance, vision and hard work.

SEO is simply the efforts put forth for organic search results in your market(s); it is the placement you can’t buy (luckily your competition can’t either). You have to earn it with a clear, long-term vision and daily, weekly, and monthly efforts. A solid optimization normally requires some “out of the box” thinking and implementation. The good news is that in today’s “local internet” it is infinitely easier to carve out a local niche, and claim first page results for your company.

Find the help you need to shape the vision necessary to slowly and consistently drive your business to the top of the pile for your market. Bring in a hired gun that sees more of the Internet than you do. You may want to consider a copywriter as well.

As you go along, you’ll find that leaving lots and lots of content on the Internet will help your company website find its way higher on the search engines.