Are you targeting tablets with your paid search?
A new study from Marin Software says that tablets accounted for a 7 percent share of the US paid search market in June 2012, up from 5 percent in March.
Along with rising marketshare, tablets also resulted in having a higher CTR than computers, at 3.22% and 2.07%, respectively.
This shows that tablets are a force to be reckoned with in paid search. So are you targeting tablets with your search campaigns?
Since most tablets don’t trigger mobile sites, you need to optimize your traditional website for tablet use. This means making navigation easy, making links and buttons larger, and removing flash video (most tablets and smartphones can’t play flash).
If you are ready to start your paid search campaign, contact us today and we’ll give you a free consultation about what will work best for your needs.
