Author archives: Rebecca Reichert

Posts by Rebecca Reichert:

Apartment Marketing Strategies to Fill Vacancies Fast

Posted on by Rebecca Reichert
Apartment Marketing Strategies

Most of the apartment marketing ideas you find online won’t generate leads overnight. Showing up at the top of search engines organically and building up a social media following can take a community months, even years to achieve.

With average nationwide apartment rates at $1278, your community stands to lose thousands of dollars for every month units stay vacant.

When apartment communities experience unexpected vacancies, they need proven marketing strategies that can help generate leads within weeks, not months. As a leading digital marketing agency in the multifamily industry, Conversion Logix has garnered a reputation for building effective, high quality, lead generating campaigns faster than our competitors.

So, how do we do it?

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How to Respond to Apartment Reviews

Posted on by Rebecca Reichert
Apartment Reviews

Whether you have good reviews, bad reviews, or no reviews, you need a review response strategy. From an apartment seeker’s standpoint, signing a lease is a big financial commitment. Prospects will want to know more about what it’s like to be a resident at your community, before making a decision that will affect them for the next twelve months. Most apartment seekers start their search online, which is why it’s crucial for you to stay on top of the online reviews residents are leaving your apartment community.

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Seasonal Apartment Marketing Guide

Posted on by Rebecca Reichert

How is seasonality affecting your community?

Most rental markets across the country experience some sort of seasonal cycle, but does your community account for it in your marketing plan?

We’ve compiled website traffic from 93 communities who’ve advertised with us for over a year, data from 473 email campaigns and 55,426 live chats to give you an idea of how the digital landscape in the multifamily industry changes on a seasonal basis.

In this guide, we share with you…

  • Our findings on seasonal trends in the apartment industry.
  • A free resource to help you identify the seasonal website traffic patterns unique to your apartment community.
  • Campaigns your community can add to your marketing mix to improve the effectiveness of your marketing in a given season.
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Know Your Audience: Multi-Family Housing

Posted on by Rebecca Reichert

Every experienced builder knows that the foundation they lay is critical to the structural integrity of a building. When developing a marketing strategy, your growth and success relies on building up foundational knowledge of who your audience is. Approaches to understanding your audience can range anywhere from intuitive to statistician level complex. This article contains five strategies to help you build a rock-solid understanding of who your target audience is.

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