Marketing Research Archives - Page 2 of 2

Seasonal Apartment Marketing Guide

Posted on July 16, 2018 by Rebecca Reichert

How is seasonality affecting your community?

Most rental markets across the country experience some sort of seasonal cycle, but does your community account for it in your marketing plan?

We’ve compiled website traffic from 93 communities who’ve advertised with us for over a year, data from 473 email campaigns and 55,426 live chats to give you an idea of how the digital landscape in the multifamily industry changes on a seasonal basis.

In this guide, we share with you…

Our findings on seasonal trends in the apartment industry.
A free resource to help you identify the seasonal website traffic patterns unique to your apartment community.
Campaigns your community can add to your marketing mix to improve the effectiveness of your marketing in a given season.

Know Your Audience: Senior Living

Posted on May 7, 2018 by Rebecca Reichert

Deeply understanding your target audience is a pivotal part of designing a qualified lead generating marketing strategy. In this article, we’ve outlined approaches, ideas, and market insights to help you determine the ideal target audience for your senior living community.

Know Your Audience: Multi-Family Housing

Posted on April 26, 2018 by Rebecca Reichert

Every experienced builder knows that the foundation they lay is critical to the structural integrity of a building. When developing a marketing strategy, your growth and success relies on building up foundational knowledge of who your audience is. Approaches to understanding your audience can range anywhere from intuitive to statistician level complex. This article contains five strategies to help you build a rock-solid understanding of who your target audience is.