Ad spend across big brands has increased in the U.S. amid a growing economy, low unemployment, higher household wealth, and high consumer confidence levels. In their annual global ad spend report, the Dentsu Aegis Network forecasted that ad spend in 2019 will continue to increase, but at a slightly slower growth rate than we saw in 2018 (3.8% vs. 4.1%).
Where are brands spending their money in 2019? It’s still a mix of digital and traditional ad campaigns. While big brands across the world are investing more in digital every year, the move from traditional to digital is happening at a slower pace than what many of us in the marketing community might’ve expected.
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