Online Marketing Archives - Conversion Logix

How Can Data Drive Local Campaigns?

Posted on April 14, 2017 by Andrew

Relevant, effective digital ad campaigns are data-driven. Implementing a data-first strategy is key to ensuring return on investment on local campaigns. A recent report by SweetIQ shared the importance of using data to learn about who your consumers are, how they found you, and the products they’re interested in. What sort of data should you gather from different platforms including Google My Business, Facebook, Foursquare, and Bing to successfully execute your marketing strategy?

Google My Business: Google handles about 3.5 billion searches per day. With so much search activity, Google provides a wealth of information. You can discover how consumers are finding your business (local listings, paid, or organic search) and what location-specific action or conversions consumers are completing. Knowing insights on a per-location basis allows you to develop highly targeted marketing campaigns.

Data to gather and analyze: conversion clicks against in-store visits to assess which stores are drawing customers in, which listings are gaining the most views

Facebook: Facebook users spend an average of 40 minutes on Facebook per day, making it a prime place to advertise. Your Facebook ads need to be engaging, relevant, and accurately targeted to reach your audience. Facebook’s competitive landscape makes evaluating your analytics even more important. Understanding demographics and ad engagement are critical for successful local marketing.

Data to gather and analyze: audience demographics, post reach, shares, visits to page, and audience response.

Bing: Google may garner the most attention, but don’t neglect this search engine. Bing captures over 30 percent of the US search market and its users are ready to spend money (stat: ). Your competitors may be discounting the value of this platform, which means you can occupy a greater space for less ad spend.

Data to gather and analyze: user demographics, volume of impressions

Foursquare: Foursquare has 50+ million active monthly users and over 2 million businesses are listed on the app. You can gather insight into local search behavior and capture traffic of users who are looking for something quick and local. Leverage data to launch location-based campaigns and market to nearby consumers with special incentives and offers.

Data to gather and analyze: total and average check-ins per each location, number of new vs returning visitors, busiest hours, and demographics

Why Mobile Ads Are The Future of Digital Advertising

Posted on August 10, 2016 by Andrew

Five recent statistics confirm what we already know: mobile is growing and it’s necessary to reach your audience on this platform. After each key statistic, we’ve highlighted an action point suggesting what you should include in your marketing strategy to capitalize off of mobile consumer behavior.

1.Mobile web expanding exponentially

The IDC estimates that there will be more than 2 billion mobile users this year. Nearly all new internet usage, and subsequent growth, is expected to come from mobile. Although mobile is booming, keep in mind there are still billions of desktop and laptop users. Varying devices mean different sizes, speeds, and memory that all affect the user experience.

Take action: In order to reach all consumers, no matter the channel, have a responsive website that adjusts to the size of screen it is viewed on.

2.Media consumption is moving to mobile and users crave visual content.

Digital and mobile usage are increasing and television are diminishing. People are watching less content on TV, instead moving to mobile platforms to watch video content. According to ComScore, 61% percent of mobile users have the YouTube app on their phones and almost 40 percent use Instagram.

Take action: Use video ads and content to connect with your audience in an engaging, memorable way.

3.Facebook is the most popular app on mobile

ComScore’s recent ranking of top US smartphone apps named Facebook and Facebook Messenger the top two used apps by a wide margin. 77.3% percent of smartphone users use the Facebook app and 60% percent use Facebook Messenger.

Take action: Use Facebook ads to share your message with engaged users. Connect with your audience using a variety of ad formats to fit your needs.

4.The majority of email opens are on mobile

More than 50% of emails are opened and read on a mobile device, according to email service provider Litmus.

Take action: Optimize your dealership emails for mobile so they are easily accessible on mobile. Hard to read emails with too much text and large graphics will most likely be deleted before they are even read.

5.Mobile is the fastest-growing ad format

Mobile advertising is the fastest-growing ad segment taking 24% percent of the $27.5 billion global digital advertising share in 2015 according to MobyAffiliates. Marketers are spending their advertising dollars on mobile platforms because that is where their audience is spending more and more of their time.

Take action: Reach your audience when they are searching on the go with mobile-specific ads. This platform is ever-changing and becoming a more effective avenue to reach interested consumers.

Did you find this blog post interesting? Comment below and let us know your thoughts or questions!

Digital Politcal Ad Spend Increasing

Posted on March 12, 2012 by Andrew

It’s an election year, which means upcoming political candidates are spending a lot of advertising dollars are being spent to promote their campaigns.

According to new numbers from a report by Borrell Associates, online political ad spending is set to increase to $160 million this year – up from just $22 million in 2008. That marks a huge increase from how the digital advertising space was valued just four years ago.

Of that $160 million in online spending, 30% of it is expected to be targeted display advertising, such as retargeting and contextual targeting. Another 32.6% of the political budget will be spent on search targeting.

The only areas losing share for online spending are email, and streaming audio. Streaming video is expected to hold at 22%.

So the biggest names in politics are investing more and more into digital advertising, showing that online advertising is seen as more necessary than ever.

Are you stepping up your digital game for 2012? Digital advertising is growing across the board, and if you aren’t taking advantage of it, you need to.