In a recent survey from research company Warc, digital and mobile ad budgets are growing, while TV, radio and press budgets are shrinking.
The budget sentiments are based on a system of 0-100, where anything over 50 is generally improving, and below 50 is generally declining.
Digital and mobile received scores of 78.9 and 71.2, respectively. TV received a score of 48.8, Radio a score of 42.1 and Press a score of 36.1.
Now is a great time to be spending more on digital and mobile. More and more people are accessing the Internet from desktops and mobile devices, and those numbers are only going to grow.
Contact us today if you want to get your digital advertising efforts of the ground.
