It’s 2020, and with the fresh start of a new year, marketers in all verticals are paying attention to what’s shiny, new, and trending. What’s truly effective, though, when it comes to the competitive multifamily residential marketing space? Dive in and take a closer look at five of the top 2020 marketing trends—and how some of the hottest fall short for the multifamily market.
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Instagram Stories was introduced back in 2016 and since then it has taken off to become one of the most used features on Instagram. The Facebook-owned, 15-second format has allowed businesses to create engrossing and powerful advertising for a wide audience. Before jumping straight into brainstorming your quarter-minute masterpiece, let’s go over the 5 things you need to know about creating Stories ads for your apartment community.
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Every generation brings a new challenge to marketers and Generation Z is no different. How do you reach them both as a group and as individuals? With Gen Z reaching college-age, student housing communities will need to start approaching their marketing a bit differently to make sure they aren’t left with vacant units. Check out these 6 tips to increase your student housing website lead conversions.
Constantly growing and innovating is not easy. Many companies struggle to continuously expand without losing their core values. For Conversion Logix, it is just another day at the office. Conversion Logix has made the Puget Sound Business Journal’s Top 100 Fastest-Growing Private Companies in Washington State for the 6th consecutive year. This year, Conversion Logix ranked 5th, their highest position yet. Sitting down with Co-Founders Jeff Jobe and Dave Pavlu shed some light on how the company maintains its consistent success and growth.
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Getting prospects to visit your website is only half the battle. 97% of website visitors leave webpages without ever converting. That is a lot of missed opportunities for senior living communities trying to fill their units. Here are some helpful tips to make sure you are maximizing webpage conversions and getting the most out of your online presence.
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“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a video about a product before they make a purchase” (Google). You already know you have to create video content to help showcase your community. That part goes without saying, the hard part is knowing where to begin, what type of videos to create, how much to budget for video content, and where to post it once you’ve made your masterpiece. Luckily, you made the wise choice of reading this article and in just a few minutes, you’ll be a video marketing whiz.
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Innovation. That’s not the word most marketers think of when they hear “Out-of-Home Marketing”. Those old billboards and in-window flyers may seem outdated, and hard to scale. Now, what if I told you that Out-of-Home Marketing has an expected growth rate of 12.6% and can be used to reach your audience in new ways. Welcome to the world of DOOH.
