Category: Consumer Behavior

Insights into consumer behavior.

What Student Housing Needs to Know About Gen Z

Posted on by Rebecca Reichert
student housing gen z

As technology evolves, behavior evolves with it. The multifamily industry has been keeping tabs on the millennial generation in recent years as they enter the workforce, rent homes, and build families. While most of the multifamily housing industry has limited exposure to the upcoming Gen Z generation, student housing properties are staring at a new target market. Are the behavior patterns really that different between teenagers born in Gen Z and Gen Z/Millennials in their early 20s?

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YouTube Performance Study: Selecting the Right Video Content for Your Apartment Community

Posted on by Rebecca Reichert
Youtube for Apartments

Over 70% of U.S. adults watch videos on YouTube, a greater percentage than any other social media networking site. Of those in the 18-24 age bracket, the number jumps up to 94%, and still holds a majority among those 50+, with 56% of these adults claiming to watch YouTube (Pew Research Center).

Despite the allure of a large audience, it’s not enough to just post up an ad and hope for the best. Certain types of ads work better than others, and the right video ad can improve your reach, and lower your cost-per-action on your campaign.

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Using Emotion to Increase Website Conversions

Posted on by Tyler

Creating an emotional connection with your visitors and creating a strong feeling of want or need can be a powerful tool. People first decide based on their emotions and then consider logical factors that confirm their decision. Here are five ways you can tap into emotion to drive conversions on your site.

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