Public Announcement About Facebook Advertising

After months of scrutiny about privacy concerns and where ads are actually coming from, Facebook has taken action into their own hands. Advertisers and consumers alike went to sleep on Thursday, June 28h and woke up on Friday, June 29th with a pretty substantial change on their favorite social media platform.

With Facebook trying to crack down on fraudulent accounts that have previously served false ads, they have opened a floodgate of possibilities for its consumer base.

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Using Emotion to Increase Website Conversions

Creating an emotional connection with your visitors and creating a strong feeling of want or need can be a powerful tool. People first decide based on their emotions and then consider logical factors that confirm their decision. Here are five ways you can tap into emotion to drive conversions on your site.

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