Pet-Friendly Apartment Marketing Ideas

Posted on November 16, 2018 by Rebecca Reichert

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

Google’s Call Extension Update

Posted on October 11, 2018 by Rebecca Reichert

Google recently announced an update scheduled to take place on November 15th, where they will record a small sample of calls that come in via search ads. This will help improve performance from call extensions and help verify that all the calls generated from paid search campaigns are valuable.

What Apartment Communities Should Know About Live Chat

Posted on September 24, 2018 by Rebecca Reichert

If it’s your job to evaluate marketing solutions for apartment communities then you know first hand how overwhelming the process of sifting through different marketing strategies and technology can be. People in our industry are constantly mentioning shiny new tools and processes to improve marketing efforts. It can be tough to determine which strategies are worth trying and which aren’t quite right for your community or apartment portfolio.

We also know that when some of you hear the words “live chat”, you may be thinking “Great, another shiny new marketing tool I have to evaluate”.

Rebranding Your Apartment Community Online

Posted on August 29, 2018 by Rebecca Reichert

Rebranding a community can be a massive undertaking, however, it can provide your community with a clean slate and open up the metaphorical doors of marketing options for your community. In an era where your online reputation is more critical than ever, communities need to be strategic about the choices they make as it pertains to rebranding.

Commonly Tracked Online Conversions for Apartment Communities

Posted on August 27, 2018 by Rebecca Reichert

Digital marketing is often praised for its’ ability to track metrics. Unlike print media or television, digital marketing campaigns allow you to monitor and analyze ad engagement and website interactions in real time. If you’ve ever heard someone in the digital marketing industry talk about “conversions”, “goals”, or “events”, they are likely talking about online conversions, one of the key performance indicators digital marketers use to assess campaigns.

What do digital marketers mean when they talk about online conversions?

Online conversions are actions that prospects take online that indicate intent to purchase, an actual purchase, or an increase in a desire to purchase.

In this article, we will give you a few examples of typical online conversions that apartment communities track, explain why online conversions matter, how to interpret them, and what your community can do to increase them.

Ways to Make Your Apartment Website More User-Friendly

Posted on August 22, 2018 by Rebecca Reichert

Entering a poorly designed website is like searching for a light switch in a dark room, you know what you are looking for, but you can’t quite seem to get there. If a prospect comes across your website and can’t find what they’re looking for, there is a good chance they may leave and never come back. Don’t lose leads to a bad user experience. Use these tips to make your website more user-friendly and increase the likelihood that prospects will make it to the next stage of the leasing funnel.

10 Step Guide to Marketing Lease-Ups

Posted on August 20, 2018 by Rebecca Reichert

“Build it and they will come” isn’t the makings of a great lease-up marketing strategy. In today’s modern multifamily landscape, you need to have an online presence. Established communities benefit from better search rankings, reviews, real imagery and a social media presence. In this ten step guide, we cover the steps your community can take to establish an online presence and compete with established communities to generate leads and achieve sustainability.

6 Paid Search Ad Extensions for Apartments

Posted on August 15, 2018 by Rebecca Reichert

What are ad extensions?

Ad extensions are additional content you can add to your Paid Search ads to showcase more information about your community. With ad extensions, you have the ability to utilize more copy to show off your community, and more links and features that give prospects more avenues to reach your community. Ad extensions will increase the likelihood that prospects will engage with your ad, giving you an advantage over your competitors. Without extensions, when a prospect comes across your listing in Google, they only see your headlines, your display URL (the link to your website), and your description copy.

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What are ad extensions?