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6 Signals of a Strong Summer Rental Market

Posted on July 24, 2020 by Rebecca Reichert

At the beginning of the U.S. spread of COVID-19, our team tracked the impact that market uncertainty and changing health concerns had on our multifamily clients. At the beginning of the pandemic, we saw a slump in website traffic and searches for apartment communities nationwide. As time progressed the trends changed and amidst the crisis, we saw an upward trend among our client base.

As we sit here in July, a key leasing period for multifamily communities, the leasing environment we are seeing looks healthier than what many of us might have imagined. Communities will continue to make tough decisions in the months ahead but from where we are sitting right now, the demand for rental housing and the desire for apartment seekers to move this summer is still strong. We looked at several signals across a variety of industry sources, combined with our own internal data to give you a glimpse into today’s rental market.

5 Best Practices for YouTube Apartment Ads

Posted on March 18, 2019 by Rebecca Reichert

Facebook and Instagram steal a lot of the spotlight in the advertising world. But they aren’t the only powerful players in the advertising game. Google’s social media frontrunner, YouTube is now the most used social media platform in the country. More U.S. adults use YouTube than Facebook, Instagram, Snapchat or Twitter.

They aren’t just watching cat videos all day either. American adults are watching thousands of years of apartment video content. In the past few years, YouTube viewers spent over 7,300 years of watch time on apartment and home tour videos (YouTube Advertising).

We know most U.S adults watch YouTube, and we know that they are watching apartment content, but are they watching ads?

Search Marketing Strategies for Student Housing

Posted on February 21, 2019 by Rebecca Reichert

Do you know what students type into Google when they search for an apartment? Do you know why some student housing ads get more clicks and impressions than others?

Most multifamily professionals know search marketing is an important component of a student housing marketing campaign, but they don’t know how student housing search marketing campaigns differ from general apartment search marketing campaigns, or what communities can do to stand out from others in the search engine.

By the end of this article, you won’t be like most multifamily housing professionals. You will have a better idea of how students search for apartments and what types of search ads they click on. You will know why some student housing search campaigns perform better than others and how your student housing community can use paid search campaigns to generate more traffic.

Pet-Friendly Apartment Marketing Ideas

Posted on November 16, 2018 by Rebecca Reichert

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.