At one point, ideas like conversion software, analytics-driven marketing, and dynamic video advertisements were innovations that apartment marketers saw coming on the horizon. Headed into 2020, these ideas and others have established themselves as necessities for those in the apartment marketing space. So which trends do you need to know about in 2020?
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Winter is a dreary time of year for apartment communities. The days are shorter, the weather is colder, and with the holidays taking center stage during the month of December, searching for an apartment isn’t top of mind for many apartment seekers across the country. While many leasing teams try to weather through the storm with the same strategies that brought them leads and leases in the summer, you came here because you know deep down you need to change your strategy.
