AdsUpNow Archives - Page 8 of 8

Some Stats about Texting

Posted on January 3, 2012 by Andrew

OMG! News flash! Texting is huge!

If I told you that you need to start an SMS campaign for your business, would you believe me? You might disagree. You might say “No, texting is just a fad,” or “No one uses texting to stay in contact with their customers.” Well, I hate to break it to you, but you’re mistaken. Texting today is more important than email.

Texting is the most used data service in the world. Yup, that’s right. It’s used more than email, telephone calls and mail. There are more texts sent per year than there are people in the world. Texting is a huge communication medium, and it’s not going away anytime soon.

Not sure what an SMS campaign is? Check out our post on SMS Basics

Since 2009, voice minute usage on cell phones decreased 12 percent, but texting rose 40 percent. Texting is the way your customers interact with each other, so shouldn’t you interact with them in a way that they’re familiar with?

A this point you might be thinking “Sure, young people text, but they have no money. I want to market to customers over 35.” Well I have good news; the older generations are the fastest growing segments for sending and receiving text messages. In fact, adults ages 35-55 send and receive on average 1,143 messages per month.

Text campaigns are an easy way to send specials and deals to your customer base, helping you increase your presence and increase mindshare.

At AdsUpNow, we make SMS campaigns easy and rewarding. Contact us today and we’ll get started on a custom-made texting campaign that is sure to connect you with your customers and bring increased revenue to your business.

The History of Advertising

Posted on December 28, 2011 by Andrew

Though advertising has been around for a while, it’s a lot older than most people think. In 2000 BC, the Ancient Egyptians advertised by carving public notices into steel. Now, four thousand years later, we’ve gotten to the point where online advertising has overtaken print and radio to become the second biggest medium for ad spend.

Along the way there have been a few forms of advertising that we wish weren’t invented– we’re looking at you, infomercials and pop-ups — but overall, ads have created a convenient way for businesses to get the word out about their products.

Mobile Will Make Up 15% of Total Ad Spend In 2016

Posted on December 21, 2011 by Andrew

Think mobile isn’t important? Well, most of your competitors do. A new research report by Swedish analyst firm Berg Insight predicts that mobile ad spending will grow 37 percent annually over the next four years.

In 2010, mobile ad spend was just $3.4 billion worldwide, but Berg is estimating it to increase to $22.4 billion by 2016.

Berg Telecom Analyst Rickard Andersson said that our rapid smartphone adoption is a “game-changer,” and accredited the increase of mobile ad spend to major brands’ willingness to incorporate mobile into their campaigns.

“Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also, mobile web advertising and opt-in SMS campaigns are popular,” he said.

Andersson also predicted that location-based advertising will gain ground over the next few years, offering up marketing messages that are “hyper-relevant” to the user in both time and place.

It’s not all sunshine and rainbows, however. Berg says the market hasn’t matured yet, and many big companies such as Microsoft, Apple, Google, and Amazon are vying for mobile users’ attention.

With more people using smartphones – and with mobile ad spend increasing – don’t you think it’s time you evaluated your mobile strategy? The battle for market share among the tech giants shows how important mobile is becoming.

It’s not too late, as mobile is still young, but you need to think about all the customers you’re missing out on. Google reported that more than half of all local searches have local intent, meaning that your customers are using mobile to search for you.

Check out our what we do page to learn more about how we can help your business with local Internet advertising and marketing.

Photo Credit

7 Reasons Why Your Business Needs a Mobile Campaign

Posted on November 1, 2011 by Andrew

Smartphone adoption has been exploding in the last few years. This represents a huge opportunity for your business. Mobile campaigns can give you a great return on your investment. Read below for the top seven reasons why you need to be using mobile as part of your local digital advertising strategy.

1. It’s Getting Bigger
Smartphone ownership has more than doubled in the last two years. More than 44% of mobile subscribers now own smartphones, and mobile search has grown 400 percent in the last year, representing one in every seven searches. Google received 11.9 billion search queries in October 2011, meaning almost 1.7 billion searches were mobile in October alone.

2. Search Drives Mobile
Instead of pulling out the Yellow Pages to find what they need, consumers use search engines. For smartphone users, search is even more important: they access search more than social networks on their phones.

3. Mobile Means Local

More than half of all mobile searches have local intent. This means when someone pulls out a smartphone to search on the go, they’re looking for places nearby. You need to show up when they need you, or you stand to lose a lot of potential business.

4. Mobile Users Take Action
Mobile searchers have higher purchase intent than desktop searchers do. After searching for something online, 89 percent of mobile searchers take action within a day – 36 percent of those take action immediately. This means that a mobile searcher is almost a guaranteed lead.

5. Consumers Shop With Their Phones

Mobile users don’t just search – they buy. 74% of smartphone owners have made a purchase as a result of using their smartphone, and 76% of those purchases were made in-store.

6. It’s Still Early

In two years, the number of mobile Internet users will overtake the number of desktop users. Despite this, 72% of mobile large online advertisers don’t have a mobile-optimized site. Get started today, and be part of the mobile revolution.

7. It’s easy!
With the help of AdsUpNow, you can capture new business and let mobile users find you. We create well-rounded campaigns that include mobile landing pages, mobile search advertising, call tracking and mobile couponing.

Wondering where we got these stats? They came from Google’s video about mobile advertising.

As you can see, mobile is growing – fast. Even though it may seem daunting, getting started with mobile advertising or mobile landing pages is easier than ever. Fill out the form on our website or call today to find out more.

Images were pulled from this infographic.

The State of Search

Posted on August 17, 2011 by Andrew

Search has never been bigger: 26.6 billion searches were conducted in June 2011 alone, which marked a 6% increase from June 2010. This mirrors overall search growth from 2010-2011, which is also at 6%. Search has been growing like crazy the last few years, and shows no sign of slowing down.

You may already be aware that people use search. You probably use search the same way your customers do. I mean, when was the last time you picked up the Yellowpages? Yeah, we don’t remember, either.

We know that search is growing, but online search spending is growing more than search is. In 2011, search marketing is expected to grow 20%, and is expected to almost double from 2010 to 2015.

What does this mean for you and your business? It means you need to start an online campaign, fast. There are huge dollars being spent on online advertising, but you don’t have to spend big, you just have to do something. If you have a campaign already, you need to evaluate your strategy to get the most from all your advertising dollars.

Now that you see how important search is, stay tuned for next week’s post about using search and display ads to drive more traffic to your website.

UPDATE: Here is our post about search, display ads and retargeting: the trifecta of online advertising.

Images sourced from comScore