Tag: Digital Marketing

Mobile Marketing Infographic

Posted on by Andrew

Mobile Marketing isn’t still on its way in — it’s here. Mobile marketing is bigger than it ever has been before, and is only getting bigger. It’s estimated that more than 2 billion people will use the mobile Internet by 2015, outpacing desktop users.

HighTable put together an infographic to better illustrate the rising number of mobile users. Check it out below.

Interested in getting into this growing market? Check out our website, conversionlogix.com. We’ve successfully executed many mobile campaigns for small and medium-sized businesses. Don’t miss the boat on mobile. Find out more today!

Search Retargeting: Filling The Gaps In Your Marketing Strategy

Posted on by Andrew

It can be intimidating to try and figure out where to spend your money on digital advertising. With so many options to choose from, it can be difficult to find what’s really necessary.

A good place to start is with paid search advertising. We call it search targeting, and it gets your business listed at the top of the search results for everything relevant to your company. This is important because the Internet may be the first place your customers ever hear about you.

A second way to advertise is by using Site Retargeting. Every time you get a website hit, that’s a potential lead. Aside from the people who accidentally click on your site, all of your visitors are at least somewhat interested in your products or services. The sad truth is that 98% of your website visitors leave without taking any action.

Site Retargeting remedies this by delivering ad impressions to people after they leave your website. This allows you to effectively follow-up with every single person who visits your website.

So what happens if someone searches for you, sees your ad, but doesn’t click your links? The answer is Search Retargeting.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

Every search represents someone trying to solve a problem. They might be looking for a new car, a pizza shop or the best way to tie a tie. Most of the time, consumers will research something without a specific business in mind. By focusing on their search intent, you can reach out to them as they research.

This helps fill in the gaps left by your SEO and paid search efforts by advertising to people who intend to buy what you have to sell.

These three tactics give you the ability to target your advertising to the right person at the right time. First, Search Engine Marketing lets people with purchase intent find your website. Next, if they visit your site and don’t take an action, Site Retargeting will advertise to them, keeping your business top of mind. Finally, if they search for a business, product or service like you, Search Retargeting will allow you to advertise to them regardless if they visited your website or not.

Don’t waste your money on advertising products that don’t work and can’t be easily measured. Instead, deliver your message to a targeted prospect rather than an ambiguous group.

Contact us today if you’re interested in learning more about Search Retargeting and other forms of digital advertising.

An Introduction to Search Retargeting

Posted on by Andrew

Site Retargeting and Search Engine Marketing are two staples of local digital advertising. Now, we have a third piece called Search Retargeting that compliments all your existing advertising campaigns.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

Every search represents someone trying to solve a problem. They might be looking for a new car, a pizza shop or the best way to tie a tie. Most of the time, consumers will research something without a specific business in mind. By focusing on their search intent, you can reach out to them as they research.

For example, if someone is searching for “valentine’s day flowers” or “flower bouquet,” you can be sure that they are trying to find a place to buy flowers for a loved one. Search Retargeting uses this intent to deliver banner advertisements to people who search for anything related to your business, products or services. Your ads will appear on millions of sites all over the Internet: social, news, entertainment and more.

Search Retargeting works because it allows you to target people who actually want to buy your product rather than focusing on a single demographic or geographic area.

You may have great SEO and search ads, but there is no way to guarantee that someone will click on your links. With Search Retargeting, you can deliver banner ads to anyone who is looking for companies like yours, regardless of whether they clicked your link or not.

This makes Search Retargeting a powerful piece to add into your existing advertising. You’ll be able to target a bigger audience than ever before, but still advertise only to people who are in the market for what you have to sell.

If you have questions about Search Retargeting or other digital advertising campaigns, contact us for a free consultation.

Clicks aren’t the only thing to look at in a display campaign

Posted on by Andrew

A lot of the time, people focus on the click-through rate of banner ads to measure how successful they are. This is a fine way to get the baseline statistics on how a display campaign is performing, but banner ads offer much more than just ways for people to get to your website.

One of the ways they help is with overall brand recognition. Your display advertisement could be the first time that someone hears about your brand, and even if they don’t click on it, they are still being exposed to your company.

A second way it helps is by bringing a lift to your search engine marketing campaign. Running a display ad campaign with a SEM campaign has proved to bring significant lift in sales volume. For example, Salesforce.com found that running a display campaign with their search campaign increased branded search and conversion volume by 80 percent.

You can also get a lift in your website conversions through Retargeting. Retargeting displays ads to all the people who have visited your website, keeping you top of mind throughout their researching cycle.

Display and search can combine to make your website a lead-generation machine. If you have questions, or want to get started with either search or display ads, contact us for a free consultation.

Local Internet Advertising Spending Expected to Pass Print Advertising in 2013

Posted on by Andrew

The Internet is about to claim another victim. First it was the postal service, then the classifieds, next it’s going to be print all together.

A new report from Borrell Associates said that online spending was up 21 percent in 2011, and will pass local print spending next year.

Despite the big increases, traditional media still holds the majority of all advertising dollars, but Internet spending is increasing, while traditional is decreasing or staying flat. That means that sooner or later, Internet advertising will surpass all traditional advertising, though who knows when that will be.

Borrell is predicting that the overall growth of local online advertising will be 18%, as it goes from $15.7 billion to $18.5 billion.

Also, if mobile is included as part of that projection, the number will jump to more than $26 billion by 2016.

Those are some huge numbers, and they really reflect the current changes in the advertising landscape, as more and more money is moved from traditional to online.

Curious about getting an online campaign of your own? Contact us today for a free consultation. We do mobile targeting, retargeting, search marketing and much more.

Local Advertising is Going Digital

Posted on by Andrew

According to research firm BIA/Kelsey, more than one out of every four ad dollars will be spent on digital advertising by 2016.

US companies are expected to spend $136.2 billion on local advertising this year, and that number is expected to rise to $151.3 billion by end of 2016.

Out of that rise in local advertising, traditional is expected to remain flat during the period, with most of the growth coming from digital advertising.

Digital advertising is expected to grow from 16% of total local advertising to more than 25% over the next four years.

Digital advertising is gaining traction and there’s never been a better time to get started with a campaign of your own. We are a full-service, digital ad agency that specializes in creating the best campaigns for your business.

If you want to learn more about products like search targeting, retargeting and mobile landing pages, check out our website. Or, contact us for a free consultation.

The Big Shift From Traditional to Digital Advertising

Posted on by Andrew

About three-quarters of enterprise decision makers have been shifting their budgets from traditional advertising to digital in the last year. In fact, about one-third of the marketing executives said they shifted more than half of their budget from traditional to digital.

According to a March 2012 report from DataXu, these numbers will continue next year as well, with 4 out of 5 who are shifting to digital saying that they will continue to do so for the next year.

The main reasons for the big switch is increased metastability. With a lot of traditional media, especially print, you can’t choose who sees your ads and how they see them. With digital advertising, you can choose how many people you target, what actions you are targeting them through, and you can interact with them directly after they take an action. With print media, you have to hope they respond, but you have no way of knowing if they do.

Are you doing any sort of digital advertising such as search engine marketing, retargeting or banner ads? If not, you need to get started. Internet marketing is here to stay, and can give you the best bang for your buck, while at the same time giving you more control over your campaigns than you ever thought possible.

Contact us for a free consultation.

Paid Search Impressions and Clicks Increasing, Cost Decreasing

Posted on by Andrew

Paid search spending grew 30.3% year-over-year in the first quarter of 2012, representing the highest growth rate since the last quarter of 2010 (35%).

These numbers come from IgnitonOne, who tracked Internet marketing usage during this time period.

Mobile and tablet paid search also increased, with spending up 221.1% year-over-year, and impressions up 119.9%.

Despite the increased budget spending, cost-per-click didn’t increase, rising just 0.9% year-over-year. Clicks rose 32.5% and click-through rates were up 25.3%.

All these numbers mean good things for small businesses trying to use search marketing. Clicks and click-through rates are rising, and the cost per click isn’t changing at all. This means that businesses are getting more impression and clicks than ever before for the same price.

If you’re interested in getting started with search engine marketing, contact us today. We target and fine-tune all of our campaigns, giving you the best return possible on all your marketing efforts.

Why You Should Do Display Advertising

Posted on by Andrew

Targeted display advertising is one of the best ways to market to the largest possible audience for your target demographic.

Display advertising gives you the ability to market to your potential customers no matter where they are in the sales funnel. It can help build awareness as well as build trust and drive purchases.

One of the best things about display advertising is how measurable it is. You can measure how many people have clicked on the ads, and you can also measure how much of a lift you got from your other advertising efforts, such as website traffic, branded search queries, email marketing conversions, etc.

Display advertising can bring significant lift to all your other advertising efforts. In a report from Online Marketing Connect, targeted display advertising can bring a 30% increase in conversion rates from online forms. Additionally, comScore said that display increased lift to an advertiser’s website by 46%.

At AdsUpNow, we offer a variety of display advertising options to help maximize the impressions from every dollar you spend. We continually adjust and optimize your campaign to get the best results. Contact us today for a free marketing consultation.

Marketing Executives Are Continuing to Shift into Digital Marketing

Posted on by Andrew

In new research from eMarketer, CMOs predicted that their ad budgets would rise 8.1%. This shows renewed confidence in the economy, and shows a general upward trend since the end of the recession in 2009.

Out of that extra 8.1% of marketing budget, most of it will be spent on digital marketing. In fact, digital marketing spend is expected to increase by 12.8% over the next year. This is the highest change out of all marketing channels, beating traditional ad spending, brand-building, and customer relationship management.

Traditional media spending is expected to drop 0.8% over the same period. This reflects the larger trend of traditional ad spend decreasing, while digital ad spend is increasing.

eMarketer also estimates that digital advertising spending will rise 23.3% this year, while traditional budgets other than TV are going to remain steady.

Now is a great time for small businesses to market themselves online. Digital marketing and advertising channels offer access to a large audience, but offer things traditional marketing channels can’t offer such as targeting and better analytics data.

If you have any questions about digital adverting or marketing, contact us today for a free consultation.