Mobile Advertising Archives - Page 2 of 2

Mobile Marketing Infographic

Posted on May 22, 2012 by Andrew

Mobile Marketing isn’t still on its way in — it’s here. Mobile marketing is bigger than it ever has been before, and is only getting bigger. It’s estimated that more than 2 billion people will use the mobile Internet by 2015, outpacing desktop users.

HighTable put together an infographic to better illustrate the rising number of mobile users. Check it out below.

Interested in getting into this growing market? Check out our website, conversionlogix.com. We’ve successfully executed many mobile campaigns for small and medium-sized businesses. Don’t miss the boat on mobile. Find out more today!

Search Retargeting: Filling The Gaps In Your Marketing Strategy

Posted on April 20, 2012 by Andrew

It can be intimidating to try and figure out where to spend your money on digital advertising. With so many options to choose from, it can be difficult to find what’s really necessary.

A good place to start is with paid search advertising. We call it search targeting, and it gets your business listed at the top of the search results for everything relevant to your company. This is important because the Internet may be the first place your customers ever hear about you.

A second way to advertise is by using Site Retargeting. Every time you get a website hit, that’s a potential lead. Aside from the people who accidentally click on your site, all of your visitors are at least somewhat interested in your products or services. The sad truth is that 98% of your website visitors leave without taking any action.

Site Retargeting remedies this by delivering ad impressions to people after they leave your website. This allows you to effectively follow-up with every single person who visits your website.

So what happens if someone searches for you, sees your ad, but doesn’t click your links? The answer is Search Retargeting.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

Every search represents someone trying to solve a problem. They might be looking for a new car, a pizza shop or the best way to tie a tie. Most of the time, consumers will research something without a specific business in mind. By focusing on their search intent, you can reach out to them as they research.

This helps fill in the gaps left by your SEO and paid search efforts by advertising to people who intend to buy what you have to sell.

These three tactics give you the ability to target your advertising to the right person at the right time. First, Search Engine Marketing lets people with purchase intent find your website. Next, if they visit your site and don’t take an action, Site Retargeting will advertise to them, keeping your business top of mind. Finally, if they search for a business, product or service like you, Search Retargeting will allow you to advertise to them regardless if they visited your website or not.

Don’t waste your money on advertising products that don’t work and can’t be easily measured. Instead, deliver your message to a targeted prospect rather than an ambiguous group.

An Introduction to Search Retargeting

Posted on April 19, 2012 by Andrew

Site Retargeting and Search Engine Marketing are two staples of local digital advertising. Now, we have a third piece called Search Retargeting that compliments all your existing advertising campaigns.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

For example, if someone is searching for “valentine’s day flowers” or “flower bouquet,” you can be sure that they are trying to find a place to buy flowers for a loved one. Search Retargeting uses this intent to deliver banner advertisements to people who search for anything related to your business, products or services. Your ads will appear on millions of sites all over the Internet: social, news, entertainment and more.

Search Retargeting works because it allows you to target people who actually want to buy your product rather than focusing on a single demographic or geographic area.

You may have great SEO and search ads, but there is no way to guarantee that someone will click on your links. With Search Retargeting, you can deliver banner ads to anyone who is looking for companies like yours, regardless of whether they clicked your link or not.

This makes Search Retargeting a powerful piece to add into your existing advertising. You’ll be able to target a bigger audience than ever before, but still advertise only to people who are in the market for what you have to sell.

If you have questions about Search Retargeting or other digital advertising campaigns, contact us for a free consultation.

Local Internet Advertising Spending Expected to Pass Print Advertising in 2013

Posted on April 11, 2012 by Andrew

The Internet is about to claim another victim. First it was the postal service, then the classifieds, next it’s going to be print all together.

A new report from Borrell Associates said that online spending was up 21 percent in 2011, and will pass local print spending next year.

Despite the big increases, traditional media still holds the majority of all advertising dollars, but Internet spending is increasing, while traditional is decreasing or staying flat. That means that sooner or later, Internet advertising will surpass all traditional advertising, though who knows when that will be.

Borrell is predicting that the overall growth of local online advertising will be 18%, as it goes from $15.7 billion to $18.5 billion.

Also, if mobile is included as part of that projection, the number will jump to more than $26 billion by 2016.

Those are some huge numbers, and they really reflect the current changes in the advertising landscape, as more and more money is moved from traditional to online.

Curious about getting an online campaign of your own? Contact us today for a free consultation. We do mobile targeting, retargeting, search marketing and much more.

Marketing Executives Are Continuing to Shift into Digital Marketing

Posted on March 30, 2012 by Andrew

In new research from eMarketer, CMOs predicted that their ad budgets would rise 8.1%. This shows renewed confidence in the economy, and shows a general upward trend since the end of the recession in 2009.

Out of that extra 8.1% of marketing budget, most of it will be spent on digital marketing. In fact, digital marketing spend is expected to increase by 12.8% over the next year. This is the highest change out of all marketing channels, beating traditional ad spending, brand-building, and customer relationship management.

Traditional media spending is expected to drop 0.8% over the same period. This reflects the larger trend of traditional ad spend decreasing, while digital ad spend is increasing.

eMarketer also estimates that digital advertising spending will rise 23.3% this year, while traditional budgets other than TV are going to remain steady.

Now is a great time for small businesses to market themselves online. Digital marketing and advertising channels offer access to a large audience, but offer things traditional marketing channels can’t offer such as targeting and better analytics data.

If you have any questions about digital adverting or marketing, contact us today for a free consultation.

Digital and Mobile Ad Budgets Rising

Posted on March 23, 2012 by Andrew

In a recent survey from research company Warc, digital and mobile ad budgets are growing, while TV, radio and press budgets are shrinking.

The budget sentiments are based on a system of 0-100, where anything over 50 is generally improving, and below 50 is generally declining.

Digital and mobile received scores of 78.9 and 71.2, respectively. TV received a score of 48.8, Radio a score of 42.1 and Press a score of 36.1.

Now is a great time to be spending more on digital and mobile. More and more people are accessing the Internet from desktops and mobile devices, and those numbers are only going to grow.

Mobile, Mobile and More Mobile

Posted on March 19, 2012 by Andrew

We’ve preached over and over how mobile is changing the digital marketing and advertising business. We’ve seen it with our own clients, and marketers across the U.S. are increasing their mobile budgets as well.

The latest report comes from Marin, a search-management software company. They predict that mobile will be bigger than desktop soon, and that marketers need to raise budgets accordingly.

One prediction is that at the current run-rates, mobile devices will account for 25% of all paid search clicks on Google by December 2012. Additionally, the share of ad spend will be 23%. Those are additions of 103% and 164%, respectively.

One of the driving factors behind all of this growth in mobile is the insanely fast consumer adoption of smartphones and tablets. In 2011 alone, Apple sold more iOS devices than the total number of Macs ever sold in the last 28 years.

Another reason for adding mobile into your business’ marketing strategy is that smartphones have higher click-through rate, and a lower cost-per-click than both desktop and tablets. Smartphone users click on ads 4.12% of the time compared with 2.39% for desktops and 3.12% for tablets. Additionally, the cost per click is only $.53 for smartphones, compared with $.83 and $.63 for desktops and tablets, respectively.

So have you decided that you need mobile yet? Well if you haven’t yet, I’ll do my best to convince you with some more data about mobile over the next few days.

More Marketers Flocking to Mobile

Posted on March 14, 2012 by Andrew

These days, information is passed through more channels than ever before. It used to be the big three: radio, TV, and print. Now, digital marketing has overtaken print to become the second-largest advertising medium based on spend.

2012 seems poised to continue the trend of proliferating digital marketing and advertising – especially in mobile. In a recent survey by ValueClick, 65% of US marketers’ planned on increasing their mobile ad spend for 2012.

The increase is notable, but what’s also significant is that only 3% said they were going to decrease their budget for mobile. I’m not sure who those 3% are, but they need to wake up and smell the mobile.

Another stat from the report is that the lion’s share of mobile ad budgets are going to search and banner ads, with 34% and 30.7% respectively. Also, 49% of marketers plan to use mobile video as part of their budget.

Mobile is emerging as the next large advertising medium, and with more dollars being spent online – both mobile and desktop – than ever before, marketers and business owners need to jump on board and get their feet wet in mobile.

Local Mobile Search infographic

Posted on February 22, 2012 by Andrew

Just letting you all know up front: I love infographics, and I share them like crazy whenever I find a good one. Recently, I stumbled upon several infographics I think warrant posting on here as they’re all relative to the world of digital advertising.

The first infographic is from a marketing firm called Orange Soda. It’s called “The Power of Local Mobile Search,” and it runs through some of the stats and figures I’ve posted on here before, but includes some fancy graphics to drive the points home.

Check it out!

Mobile Will Make Up 15% of Total Ad Spend In 2016

Posted on December 21, 2011 by Andrew

Think mobile isn’t important? Well, most of your competitors do. A new research report by Swedish analyst firm Berg Insight predicts that mobile ad spending will grow 37 percent annually over the next four years.

In 2010, mobile ad spend was just $3.4 billion worldwide, but Berg is estimating it to increase to $22.4 billion by 2016.

Berg Telecom Analyst Rickard Andersson said that our rapid smartphone adoption is a “game-changer,” and accredited the increase of mobile ad spend to major brands’ willingness to incorporate mobile into their campaigns.

“Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also, mobile web advertising and opt-in SMS campaigns are popular,” he said.

Andersson also predicted that location-based advertising will gain ground over the next few years, offering up marketing messages that are “hyper-relevant” to the user in both time and place.

It’s not all sunshine and rainbows, however. Berg says the market hasn’t matured yet, and many big companies such as Microsoft, Apple, Google, and Amazon are vying for mobile users’ attention.

With more people using smartphones – and with mobile ad spend increasing – don’t you think it’s time you evaluated your mobile strategy? The battle for market share among the tech giants shows how important mobile is becoming.

It’s not too late, as mobile is still young, but you need to think about all the customers you’re missing out on. Google reported that more than half of all local searches have local intent, meaning that your customers are using mobile to search for you.

Check out our what we do page to learn more about how we can help your business with local Internet advertising and marketing.

Photo Credit