paid search ads Archives - Conversion Logix

How to Protect Your Apartment Community From Brandjacking

Posted on April 9, 2019 by Rebecca Reichert

Is your brand working against you in the search engine? When your prospects search for you by name, are you the first brand they see? If you aren’t the number one listing for your community’s brand you might just have a brandjacking problem. You wouldn’t be the first community to experience this, even marketing agencies like us experience brandjacking attempts. We know being brand jacked can be a frustrating experience, but rest assured, it’s a battle you can win. By the end of this article, you’ll know how to overcome brand jackers and reclaim your rightful place in the search engine.

Google Ads Now Tracks Store Visits

Posted on March 13, 2019 by Rebecca Reichert

If you own or operate a location-based business, you’ve likely dreamed of the day you can attribute marketing dollars to real-life foot traffic. Google started working on making this dream a reality in 2014, but the feature only rolled out to a limited group of high traffic companies. Over the last few months, Google started making a larger feature roll out to small businesses and enterprises. Advertisers can now track the campaigns, keywords, and devices that lead to store visits in Google’s ad platform. Up until this point, advertisers have been able to attribute ad campaign success in Google Ads through website traffic, website events, online purchases, and phone calls. While these metrics do a great job of measuring the intent of searchers to visit a location, store visits allow businesses to see how this online intent actually translates to foot traffic.