Is your brand working against you in the search engine? When your prospects search for you by name, are you the first brand they see? If you aren’t the number one listing for your community’s brand you might just have a brandjacking problem. You wouldn’t be the first community to experience this, even marketing agencies like us experience brandjacking attempts. We know being brand jacked can be a frustrating experience, but rest assured, it’s a battle you can win. By the end of this article, you’ll know how to overcome brand jackers and reclaim your rightful place in the search engine.Continue reading…
Tag: Branded Search
Brand Jacking: The importance of Protecting Your Brand Name in Search Engines
If you’re doing a PPC (pay per click) campaign for your business, chances are you are focusing mostly on specific keywords to bring new traffic to your site. This is important, but you shouldn’t forget about buying branded search terms to protect your brand name from
The problem arises when a company doesn’t buy its brand name and a competitor successfully brand jacks it for an extended period of time. The reason this is an issue is because when a competitor gets clicks with their search ad, Google sees them as the most relevant option. So even if a company starts buying its own name, they have an uphill battle until Google realizes they are the rightful owner of the brand term.
Thankfully, it’s easy to combat this. If you manage
Don’t lose your brand name to brand jackers! Bite the bullet and buy your brand name. Trust us, it’s worth it.