Tag: Seattle digital agency

Bing Product Ads: An Emerging Market

Posted on by Andrew

Google is king of search engines, but Microsoft’s Bing is still a worthwhile investment. To reach your audience in all the places they are looking, it’s important to have a presence on Bing. This search engine powers nearly one in three U.S. searches and 11 billion monthly searches around the globe. Through a partnership between Microsoft and Yahoo, your ads could appear on the top or to the right of Bing, Yahoo and MSN search results. Just like Google, you can choose to target your ads to different geographic locations, times or days of the week, and consumer demographics.

 

What are Bing product ads?

Products Ads include custom images from your own online inventory, plus unique promotional text and pricing. Product Ads use your specific product information to determine who sees your ads. If someone’s search query is relevant to your products, your Product Ad can show up on the search results. Photos and relevant information help catch a user’s interest, and influences purchase decisions even before they click your ad.

Following Google’s lead, Bing is now showing carousels for their Product Ads in the Bing search results. The new Bing carousels are showing up for a variety of searches, showing eight products within the carousel. Informative product ads can translate into greater engagement, higher click-through rates, and higher conversion rates.

 

Where will your ad appear?

Like Google, Bing Ads is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Bing has limited online real estate so they auction available spaces. You are bidding against other advertisers selling similar products or services who want to place their ads into the space you want. Your ad position is based on several things, including:

 

  • How relevant your ad and website are to the search terms a user enters.
  • How your bid compares to other bids in the Bing Ads auction.
  • Your ad’s click-through rate and past performance.

 

The stronger you are in these areas, the better your chances of winning the top ad position.

 

If you want to extend your paid search campaign to Bing, we can help! Contact us today and we’ll get your comprehensive PPC advertising strategy up and running.

Why Hiring a Search Engine Marketer is Like Going to a Mechanic

Posted on by Andrew

Yup, you read that right. At first glance, there might not seem like there’s much similarity between digital advertising and auto repair, but they do have their similarities. For more information on search engine marketing, check out our post on online advertising and the state of search.

First off, both are things you can do yourself. Yup, it’s true. You can do your own car repair the same way you can do your own search marketing. It might take you longer and you might not get the same results, but it’s still possible.

The second reason they are similar is that a lot of people have had bad experiences in the past. Almost everyone you know probably has a story about a shady mechanic, and a lot of people have separate stories about search engine marketers over-promising and under-delivering.

The third reason is that you get what you pay for. There are mechanics out there that will give you a quote for really cheap car repair, but you don’t know exactly what you’re getting. The same is true for search engine marketing agencies. Someone can tell you that you only need to spend $200 per month on search, but don’t tell you what their methods are.

The last reason is that you’re better off hiring a professional. I know I said you can do it yourself, and it’s true. The only thing is that you’re better off hiring someone else. If I asked you to replace the head gasket in your car, the chances are you would have no idea where to start. The same thing would probably happen if I told you to make a search campaign that included dynamic keyword insertion, geo-modifiers, negative keywords, ad rank and quality score. You could spend hours researching how to do all of those things, but the truth is, you’re never done researching. Google, and other search engines, roll out changes constantly, and you need to stay on top of the latest changes in search marketing methods.

At Conversion Logix, we guarantee you’ll see a lift in traffic and will have nothing but good stories to tell your peers and colleagues. We are a full-service digital ad agency in Seattle dedicated to bringing you results.