Tag: SEM

Boeing Classic Campaign Part Two: Pixel Targeting

Posted on by Andrew

The second part of the campaign was a Pixel Targeting campaign. Pixel Targeting is a unique product that we developed to find appropriate customers based on their purchase history, search intent, search history and more. For Boeing Classic, the Pixel Targeting campaign was aimed at Washington State golf enthusiasts. This allowed Boeing Classic to reach out to people who might not have heard about their website, but would be interested in attending the tournament.

The Pixel Targeting campaign used the same creative as the Site Retargeting campaign, and the eye-popping design grabbed the attention of golf enthusiasts as they browsed their favorite websites. This part of the campaign was focused on high-volume ad inventory and succeeded in reaching thousands of people in Boeing Classic’s target demographic.

Overall campaign stats were just as impressive as Retargeting: 301,051 impressions, 527 clicks and a CTR of .18%

AdsUpNow Sponsored the Boeing Classic

Posted on by Andrew

The Boeing Classic annual golf tournament draws large crowds throughout the Puget Sound Region and Washington State every August. The $2 million purse and $300,000 first place prize money bring out some of the best golfers on the PGA TOUR Champions Tour. To help promote this famous Washington State event, AdsUpNow sponsored the Boeing Classic with a full digital marketing package and mobile website. The end results were fantastic, as the various campaigns delivered more than 500,000 ad impressions and drove more than 1,000 people to the Boeing Classic Website. Over the next few days, I’ll take you through our campaign and what we did for each part.

The first part of the package was a Site Retargeting campaign. Site Retargeting allowed Boeing Classic to serve ads to everyone who expressed an interest in the Boeing Classic by visiting their website. This repeat exposure helped increase top of mind awareness as the event drew closer, and succeeded in bringing more than 600 people back to the website who otherwise wouldn’t have returned.

The Site Retargeting campaign was designed to grab the attention of Boeing Classic’s website visitors. It involved nine sets of creative, each one advertising different events that happened over the weeklong tournament. The campaign was hugely successful, and shows the power of following-up with your current website visitors.

Overall campaign stats were extremely impressive:  195,643 impressions, 606 clicks, and a CTR of .40%.

It’s Time to Start Targeting

Posted on by Andrew

Targeting is the new way to reach your customers. In a new study from ValueClick, more than half of all marketers said that they thought Retargeting was one of the most important forms of targeting available.

The reason is simple: you are able to advertise and reach out to your website visitors repeatedly, giving you more opportunities to bring them back to your site and heightening brand awareness so they’ll remember you.

You already spend money bringing people to your website, so don’t you want to have multiple chances to reach out to them? Retargeting increases the ROI on all your other advertising because it brings back people who you hear about your website through all other advertising.

There are other forms of targeting such as behavioral, contextual, pixel and search retargeting. Each one offers a different way to reach your customers, and can be combined to bring you the best mix of traffic to your site.

If you currently don’t do any targeting, however, Retargeting is a great way to start. It makes use of your existing advertising and the website traffic you currently have. Retargeting is so simple that if you aren’t retargeting then you aren’t even in the game. It’s time to step up and start Retargeting your website visitors.

Are You Doing SEO? Try Some SEM Instead

Posted on by Andrew

Don’t think of search engine optimization as the end of your online strategy. SEO should play an important role, but don’t get caught up in the hype of so-called “free traffic.” In fact, you are paying your SEO company to get you that “free traffic” every month.

A great alternative to spending money on SEO is SEM. Don’t listen to companies who say their SEO is foolproof. Purchasing ads in Google AdWords is the only surefire way to appear at the top of the search results.

The fact of the matter is that SEO is still a guessing game, and that’s the way Google likes it. Google doesn’t make any money off of SEO. Therefore, it doesn’t make sense for them to help websites optimize for higher search listings.

A simple search engine marketing campaign can help bring your website more traffic than you would get normally. Plus, in a report from Google, 89% of traffic gained from a search campaign was lost when the ads were paused. That means that an SEM campaign lets you reach an entirely different audience than you would get from organic results.

If you’ve never done SEM, give it a shot. Go to Google AdWords and create a test campaign and bring some new traffic to your website.

Add Search To Your Display Campaign

Posted on by Andrew

Display advertising has been around almost as long as the Internet; however, we’ve seen advanced changes to how display advertising works since those early days of the web.

We can now target every display ad to people based on their search history, what websites they’ve visited and what webpage they’re on currently. This gives us powerful tools to provide relative ads to all your customers.

Now, a new survey from Econsultancy says that adding search to display campaigns helps improve ROI across the board. In fact, 56% of marketers said they planned to integrate search with their banner campaigns.

One type of banner advertising that benefits from search is Site Retargeting. Site Retargeting delivers banner ads to people who have visited your website, helping you increase branding and mindshare throughout the buying cycle. By using search engine marketing to drive people to your site, you can target more people with your message.

At AdsUpNow, we provide a la carte packages for all your digital marketing needs. We can help you with search, display, SEO, local, and more. Contact us today to get started with your digital marketing campaign.

Google’s War on Free Clicks: Why SEO Isn’t the Answer

Posted on by Andrew

Search marketing company WordStream says Google has declared war on free clicks and the SEO industry. And I agree with them. Here’s why.

1. Google doesn’t make any money from SEO.

That’s right, Google is a multi-billion dollar company whose business is based almost entirely on getting you to click on search ads. It doesn’t benefit Google for you to have “good” SEO – they care about more people clicking.

2. People Click Search Ads

We all like to think that no one clicks on search ads. Wrong. In fact, 64.6% of commercial intent keywords come from SEM ads in Google. Only 35.4% come from organic, unpaid results.  That’s almost two-thirds of all clicks that go to paid results.

3. SEO is Convoluted and Dying

In the modern Google search page, ads and local listings dominate the results. On average, less than 15% of the page is from organic listings. Additionally, the top three spots take 41.1% of the clicks, whereas the top organic listing only gets 8.9% of the clicks. Since Google never discloses exactly what makes “good” SEO, most companies are forced to make educated guesses on exactly what Google is looking for.

Those are just three of the many reasons why the SEO industry is dying. Clickstream made an awesome infographic which you can find here.

It’s time to start putting your hard-earned advertising dollars into something that converts. Contact us today and see why you should get started with Google AdWords.

Small Business SEO Tips from Google

Posted on by Andrew

On Tuesday, Google released a video with some helpful SEO tips for small businesses.

One of Google’s tips is to make sure your content is readable for humans. If people can read it, Google can read it. They also said to make sure to link content in your site with strong anchor text. For example, instead of saying “For product specifications, click here.” You should say “For more information, look at our product specifications.”

Once you get your SEO all figured out, come talk to us at Conversion Logix. We specialize in bringing you more qualified traffic than any other form of advertising. You can watch the entire Google video below.

We’ll drive traffic to your website with Search Engine Marketing. Once you get traffic, we can capture leads with a Conversion Driver landing page and remarket to your website visitors with Retargeting.

The options are limited for small businesses that want to advertise online. Contact us today for your free consultation and we can help you get more from the Internet.

Mobile Marketing Infographic

Posted on by Andrew

Mobile Marketing isn’t still on its way in — it’s here. Mobile marketing is bigger than it ever has been before, and is only getting bigger. It’s estimated that more than 2 billion people will use the mobile Internet by 2015, outpacing desktop users.

HighTable put together an infographic to better illustrate the rising number of mobile users. Check it out below.

Interested in getting into this growing market? Check out our website, conversionlogix.com. We’ve successfully executed many mobile campaigns for small and medium-sized businesses. Don’t miss the boat on mobile. Find out more today!

Search Retargeting: Filling The Gaps In Your Marketing Strategy

Posted on by Andrew

It can be intimidating to try and figure out where to spend your money on digital advertising. With so many options to choose from, it can be difficult to find what’s really necessary.

A good place to start is with paid search advertising. We call it search targeting, and it gets your business listed at the top of the search results for everything relevant to your company. This is important because the Internet may be the first place your customers ever hear about you.

A second way to advertise is by using Site Retargeting. Every time you get a website hit, that’s a potential lead. Aside from the people who accidentally click on your site, all of your visitors are at least somewhat interested in your products or services. The sad truth is that 98% of your website visitors leave without taking any action.

Site Retargeting remedies this by delivering ad impressions to people after they leave your website. This allows you to effectively follow-up with every single person who visits your website.

So what happens if someone searches for you, sees your ad, but doesn’t click your links? The answer is Search Retargeting.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

Every search represents someone trying to solve a problem. They might be looking for a new car, a pizza shop or the best way to tie a tie. Most of the time, consumers will research something without a specific business in mind. By focusing on their search intent, you can reach out to them as they research.

This helps fill in the gaps left by your SEO and paid search efforts by advertising to people who intend to buy what you have to sell.

These three tactics give you the ability to target your advertising to the right person at the right time. First, Search Engine Marketing lets people with purchase intent find your website. Next, if they visit your site and don’t take an action, Site Retargeting will advertise to them, keeping your business top of mind. Finally, if they search for a business, product or service like you, Search Retargeting will allow you to advertise to them regardless if they visited your website or not.

Don’t waste your money on advertising products that don’t work and can’t be easily measured. Instead, deliver your message to a targeted prospect rather than an ambiguous group.

Contact us today if you’re interested in learning more about Search Retargeting and other forms of digital advertising.

An Introduction to Search Retargeting

Posted on by Andrew

Site Retargeting and Search Engine Marketing are two staples of local digital advertising. Now, we have a third piece called Search Retargeting that compliments all your existing advertising campaigns.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

Every search represents someone trying to solve a problem. They might be looking for a new car, a pizza shop or the best way to tie a tie. Most of the time, consumers will research something without a specific business in mind. By focusing on their search intent, you can reach out to them as they research.

For example, if someone is searching for “valentine’s day flowers” or “flower bouquet,” you can be sure that they are trying to find a place to buy flowers for a loved one. Search Retargeting uses this intent to deliver banner advertisements to people who search for anything related to your business, products or services. Your ads will appear on millions of sites all over the Internet: social, news, entertainment and more.

Search Retargeting works because it allows you to target people who actually want to buy your product rather than focusing on a single demographic or geographic area.

You may have great SEO and search ads, but there is no way to guarantee that someone will click on your links. With Search Retargeting, you can deliver banner ads to anyone who is looking for companies like yours, regardless of whether they clicked your link or not.

This makes Search Retargeting a powerful piece to add into your existing advertising. You’ll be able to target a bigger audience than ever before, but still advertise only to people who are in the market for what you have to sell.

If you have questions about Search Retargeting or other digital advertising campaigns, contact us for a free consultation.