Blog - Page 6 of 19 - Conversion Logix

How to Improve Your Resident Retention Rates

Posted on August 13, 2018 by Rebecca Reichert

Resident turnover costs apartment communities on average $4,000* for every tenant that leaves. Multiply this by five or ten residents and your community could be losing $20,000-40,000 due to resident turnover. Vacancy loss, an increase in maintenance costs, new tenant acquisition costs, and leasing staff costs all contribute to the expense your community will incur if you don’t have a strategy in place to improve your resident retention rates.

So how can your community improve resident retention?

A Special Announcement: Fastest-Growing Company

Posted on August 3, 2018 by Tyler

Special Announcement

We’re excited to announce that we have officially been named the Puget Sound Business Journal’s #1 fastest-growing private company on the Eastside!

In the detailed report by Melissa Crowe from the Puget Sound Business Journal, we were awarded the title of fastest-growing company of the Eastside based off our exponential revenue growth, increasing 270.26% from 2015 to 2017. We have recently acquired Ascendance Digital Media, dba AdsUpNow, and with this acquisition comes the combination of the #1 and #18 fastest-growing companies of the Eastside.

Neither Conversion Logix, or previously acquired AdsUpNow, are strangers to this type of award. Both companies have both been listed multiple times in recent years. We pride ourselves on the distinct honor of being the #1 fastest-growing company of the Eastside.

Apartment Marketing Strategies to Fill Vacancies Fast

Posted on August 3, 2018 by Rebecca Reichert

Most of the apartment marketing ideas you find online won’t generate leads overnight. Showing up at the top of search engines organically and building up a social media following can take a community months, even years to achieve.

With average nationwide apartment rates at $1278, your community stands to lose thousands of dollars for every month units stay vacant.

When apartment communities experience unexpected vacancies, they need proven marketing strategies that can help generate leads within weeks, not months. As a leading digital marketing agency in the multifamily industry, Conversion Logix has garnered a reputation for building effective, high quality, lead generating campaigns faster than our competitors.

So, how do we do it?

How to Respond to Apartment Reviews

Posted on August 2, 2018 by Rebecca Reichert

Whether you have good reviews, bad reviews, or no reviews, you need a review response strategy. From an apartment seeker’s standpoint, signing a lease is a big financial commitment. Prospects will want to know more about what it’s like to be a resident at your community, before making a decision that will affect them for the next twelve months. Most apartment seekers start their search online, which is why it’s crucial for you to stay on top of the online reviews residents are leaving your apartment community.

Seasonal Apartment Marketing Guide

Posted on July 16, 2018 by Rebecca Reichert

How is seasonality affecting your community?

Most rental markets across the country experience some sort of seasonal cycle, but does your community account for it in your marketing plan?

We’ve compiled website traffic from 93 communities who’ve advertised with us for over a year, data from 473 email campaigns and 55,426 live chats to give you an idea of how the digital landscape in the multifamily industry changes on a seasonal basis.

In this guide, we share with you…

Our findings on seasonal trends in the apartment industry.
A free resource to help you identify the seasonal website traffic patterns unique to your apartment community.
Campaigns your community can add to your marketing mix to improve the effectiveness of your marketing in a given season.

Digital Advertising Revenues on the Rise

Posted on May 17, 2018 by Tyler

The digital advertising industry in the United States has seen another booming increase in year over year revenue growth. According to IAB.com, US online advertising revenue saw a 21.4% increase from 2016 to 2017. This large year over year increase brings total online advertising revenue for 2017 to a bolstering $88 billion. This growth can be attributed to services such as paid search, social media advertising, and display advertising – all of which cater to mobile-friendly impressions.

Here are a few of the main takeaways from the full report:

Know Your Audience: Senior Living

Posted on May 7, 2018 by Rebecca Reichert

Deeply understanding your target audience is a pivotal part of designing a qualified lead generating marketing strategy. In this article, we’ve outlined approaches, ideas, and market insights to help you determine the ideal target audience for your senior living community.

Logix Thoughts

Special Announcement