Instagram Stories was introduced back in 2016 and since then it has taken off to become one of the most used features on Instagram. The Facebook-owned, 15-second format has allowed businesses to create engrossing and powerful advertising for a wide audience. Before jumping straight into brainstorming your quarter-minute masterpiece, let’s go over the 5 things you need to know about creating Stories ads for your apartment community.
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After months of scrutiny about privacy concerns and where ads are actually coming from, Facebook has taken action into their own hands. Advertisers and consumers alike went to sleep on Thursday, June 28h and woke up on Friday, June 29th with a pretty substantial change on their favorite social media platform.
With Facebook trying to crack down on fraudulent accounts that have previously served false ads, they have opened a floodgate of possibilities for its consumer base.
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Are you listening to the changing marketplace? People are connecting in different ways today. If you want to connect with more customers you need to adapt your marketing efforts accordingly.
The best way to connect with new customers is to understand what they want. They want to make meaningful connections using the Internet. Through opt-in newsletters and e-mail updates, blog posts, and social networking you give useful information to potential customers. They will respond to you through e-mail with questions and requests for more information. With this kind of dialog, you’ll earn the long-term business you’re looking for. Plus, you’ll leave a clear trail for additional customers to find you.
How many trails lead back to your business right now? What plans do you have in place to increase the number of these trails?
Internet marketing is not the only game in town, but it is amazing to see how many established businesses have no Internet game at all. You can jump in the game very easily. You could join a business-related networking site like
Basic Internet marketing doesn’t have to cost a lot of money. But you do need to lay the tracks if you want customers to be able to find you today.
