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What is an SMS Campaign and Why Do I Want One?

Posted on January 3, 2012 by Andrew

What is an SMS Campaign?

I’m glad you asked. An SMS campaign is a form of marketing that allows you to interact with your customers via text. It’s similar to an email campaign, but is faster and easier to create since it requires no creative other than an initial campaign to get your customers’ numbers, and your 160 character message.

What happens is this:

We set up your SMS shortcode and keyword. For example, if you owned a pizza place it might be PIZZA at 96000. This is basically your business’ texting phone number. That way, if your customer texts PIZZA to 96000, they’ll be included in your texting database, and be eligible for future promotions.
We create a campaign to get your customers to sign up for text alerts. We might say “Text PIZZA to 96000 and receive exclusive discounts!” This way, you can use your existing advertising to market your SMS campaign, increasing the number of sign-ups.
We send out updates. We’ll manage your entire customer base and send out the message for you. All you have to do is think of the promotion you want to do.

Why do I want one?

Someone probably told you 15 years ago that you need to be collecting email addresses of your customers so you can communicate with your client base. You might not have listened. Now, I’m here to tell you that getting your customer’s phone numbers is arguably more important than getting email addresses.

SMS campaigns have extremely high open and opt-in rates, and help you reach a broad customers base. Not everyone has a smartphone, but virtually everyone has a phone with texting capabilities.

Also, SMS Messages have a 95 percent open rate, compared to just 11 percent for email marketing messages. This means you can be sure your message doesn’t get lost or ignored.

Our phone is the most intimate form of technology we have. It’s always with us, allowing you to offer the right deal to the right person at the right time. SMS campaigns are an easy way to increase communication and develop a strategy to reach more customers than you ever have before.

Still not convinced? Check out our posts here and here for more stats about the importance and relevance of doing an SMS campaign.

Mobile Will Make Up 15% of Total Ad Spend In 2016

Posted on December 21, 2011 by Andrew

Think mobile isn’t important? Well, most of your competitors do. A new research report by Swedish analyst firm Berg Insight predicts that mobile ad spending will grow 37 percent annually over the next four years.

In 2010, mobile ad spend was just $3.4 billion worldwide, but Berg is estimating it to increase to $22.4 billion by 2016.

Berg Telecom Analyst Rickard Andersson said that our rapid smartphone adoption is a “game-changer,” and accredited the increase of mobile ad spend to major brands’ willingness to incorporate mobile into their campaigns.

“Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also, mobile web advertising and opt-in SMS campaigns are popular,” he said.

Andersson also predicted that location-based advertising will gain ground over the next few years, offering up marketing messages that are “hyper-relevant” to the user in both time and place.

It’s not all sunshine and rainbows, however. Berg says the market hasn’t matured yet, and many big companies such as Microsoft, Apple, Google, and Amazon are vying for mobile users’ attention.

With more people using smartphones – and with mobile ad spend increasing – don’t you think it’s time you evaluated your mobile strategy? The battle for market share among the tech giants shows how important mobile is becoming.

It’s not too late, as mobile is still young, but you need to think about all the customers you’re missing out on. Google reported that more than half of all local searches have local intent, meaning that your customers are using mobile to search for you.

Check out our what we do page to learn more about how we can help your business with local Internet advertising and marketing.

Photo Credit

7 Reasons Why Your Business Needs a Mobile Campaign

Posted on November 1, 2011 by Andrew

Smartphone adoption has been exploding in the last few years. This represents a huge opportunity for your business. Mobile campaigns can give you a great return on your investment. Read below for the top seven reasons why you need to be using mobile as part of your local digital advertising strategy.

1. It’s Getting Bigger
Smartphone ownership has more than doubled in the last two years. More than 44% of mobile subscribers now own smartphones, and mobile search has grown 400 percent in the last year, representing one in every seven searches. Google received 11.9 billion search queries in October 2011, meaning almost 1.7 billion searches were mobile in October alone.

2. Search Drives Mobile
Instead of pulling out the Yellow Pages to find what they need, consumers use search engines. For smartphone users, search is even more important: they access search more than social networks on their phones.

3. Mobile Means Local

More than half of all mobile searches have local intent. This means when someone pulls out a smartphone to search on the go, they’re looking for places nearby. You need to show up when they need you, or you stand to lose a lot of potential business.

4. Mobile Users Take Action
Mobile searchers have higher purchase intent than desktop searchers do. After searching for something online, 89 percent of mobile searchers take action within a day – 36 percent of those take action immediately. This means that a mobile searcher is almost a guaranteed lead.

5. Consumers Shop With Their Phones

Mobile users don’t just search – they buy. 74% of smartphone owners have made a purchase as a result of using their smartphone, and 76% of those purchases were made in-store.

6. It’s Still Early

In two years, the number of mobile Internet users will overtake the number of desktop users. Despite this, 72% of mobile large online advertisers don’t have a mobile-optimized site. Get started today, and be part of the mobile revolution.

7. It’s easy!
With the help of AdsUpNow, you can capture new business and let mobile users find you. We create well-rounded campaigns that include mobile landing pages, mobile search advertising, call tracking and mobile couponing.

Wondering where we got these stats? They came from Google’s video about mobile advertising.

As you can see, mobile is growing – fast. Even though it may seem daunting, getting started with mobile advertising or mobile landing pages is easier than ever. Fill out the form on our website or call today to find out more.

Images were pulled from this infographic.

ROI on Advertising

Posted on March 17, 2009 by Dave Pavlu

Here is an interesting video blog post from a wine salesman. It has quite few ads in it. This video was recorded in October of 2008 – The Seattle PI died today. How many other types of media will crash and burn while small business tries to figure out how to advertise on the Internet. Watch this then call me and let’s develop a plan for you.

You Down With ROI?…Yeah You Know Me

Whatever it Takes

Posted on March 3, 2009 by Dave Pavlu

Indecision and second-guessing are the mortal enemies of spontaneous brilliance and planning. Without action, your dream, goal, or plan has little meaning in the world. Living and risking are close companions. If you sense that you have made a good decision, have faith. Move forward.

These words are from a book called “Whatever It Takes” written by the late great Bob Moawad Senior.

Make it Happen!