AdsUpNow Archives - Page 4 of 8

Clicks aren’t the only thing to look at in a display campaign

Posted on April 13, 2012 by Andrew

A lot of the time, people focus on the click-through rate of banner ads to measure how successful they are. This is a fine way to get the baseline statistics on how a display campaign is performing, but banner ads offer much more than just ways for people to get to your website.

One of the ways they help is with overall brand recognition. Your display advertisement could be the first time that someone hears about your brand, and even if they don’t click on it, they are still being exposed to your company.

A second way it helps is by bringing a lift to your search engine marketing campaign. Running a display ad campaign with a SEM campaign has proved to bring significant lift in sales volume. For example, Salesforce.com found that running a display campaign with their search campaign increased branded search and conversion volume by 80 percent.

You can also get a lift in your website conversions through Retargeting. Retargeting displays ads to all the people who have visited your website, keeping you top of mind throughout their researching cycle.

Display and search can combine to make your website a lead-generation machine. If you have questions, or want to get started with either search or display ads, contact us for a free consultation.

Local Internet Advertising Spending Expected to Pass Print Advertising in 2013

Posted on April 11, 2012 by Andrew

The Internet is about to claim another victim. First it was the postal service, then the classifieds, next it’s going to be print all together.

A new report from Borrell Associates said that online spending was up 21 percent in 2011, and will pass local print spending next year.

Despite the big increases, traditional media still holds the majority of all advertising dollars, but Internet spending is increasing, while traditional is decreasing or staying flat. That means that sooner or later, Internet advertising will surpass all traditional advertising, though who knows when that will be.

Borrell is predicting that the overall growth of local online advertising will be 18%, as it goes from $15.7 billion to $18.5 billion.

Also, if mobile is included as part of that projection, the number will jump to more than $26 billion by 2016.

Those are some huge numbers, and they really reflect the current changes in the advertising landscape, as more and more money is moved from traditional to online.

Curious about getting an online campaign of your own? Contact us today for a free consultation. We do mobile targeting, retargeting, search marketing and much more.

Local Advertising is Going Digital

Posted on April 9, 2012 by Andrew

According to research firm BIA/Kelsey, more than one out of every four ad dollars will be spent on digital advertising by 2016.

US companies are expected to spend $136.2 billion on local advertising this year, and that number is expected to rise to $151.3 billion by end of 2016.

Out of that rise in local advertising, traditional is expected to remain flat during the period, with most of the growth coming from digital advertising.

Digital advertising is expected to grow from 16% of total local advertising to more than 25% over the next four years.

Digital advertising is gaining traction and there’s never been a better time to get started with a campaign of your own. We are a full-service, digital ad agency that specializes in creating the best campaigns for your business.

If you want to learn more about products like search targeting, retargeting and mobile landing pages, check out our website. Or, contact us for a free consultation.

The Big Shift From Traditional to Digital Advertising

Posted on April 6, 2012 by Andrew

About three-quarters of enterprise decision makers have been shifting their budgets from traditional advertising to digital in the last year. In fact, about one-third of the marketing executives said they shifted more than half of their budget from traditional to digital.

According to a March 2012 report from DataXu, these numbers will continue next year as well, with 4 out of 5 who are shifting to digital saying that they will continue to do so for the next year.

The main reasons for the big switch is increased metastability. With a lot of traditional media, especially print, you can’t choose who sees your ads and how they see them. With digital advertising, you can choose how many people you target, what actions you are targeting them through, and you can interact with them directly after they take an action. With print media, you have to hope they respond, but you have no way of knowing if they do.

Are you doing any sort of digital advertising such as search engine marketing, retargeting or banner ads? If not, you need to get started. Internet marketing is here to stay, and can give you the best bang for your buck, while at the same time giving you more control over your campaigns than you ever thought possible.

Paid Search Impressions and Clicks Increasing, Cost Decreasing

Posted on April 5, 2012 by Andrew

Paid search spending grew 30.3% year-over-year in the first quarter of 2012, representing the highest growth rate since the last quarter of 2010 (35%).

These numbers come from IgnitonOne, who tracked Internet marketing usage during this time period.

Mobile and tablet paid search also increased, with spending up 221.1% year-over-year, and impressions up 119.9%.

Despite the increased budget spending, cost-per-click didn’t increase, rising just 0.9% year-over-year. Clicks rose 32.5% and click-through rates were up 25.3%.

All these numbers mean good things for small businesses trying to use search marketing. Clicks and click-through rates are rising, and the cost per click isn’t changing at all. This means that businesses are getting more impression and clicks than ever before for the same price.

If you’re interested in getting started with search engine marketing, contact us today. We target and fine-tune all of our campaigns, giving you the best return possible on all your marketing efforts.

Why You Should Do Display Advertising

Posted on April 2, 2012 by Andrew

Targeted display advertising is one of the best ways to market to the largest possible audience for your target demographic.

Display advertising gives you the ability to market to your potential customers no matter where they are in the sales funnel. It can help build awareness as well as build trust and drive purchases.

One of the best things about display advertising is how measurable it is. You can measure how many people have clicked on the ads, and you can also measure how much of a lift you got from your other advertising efforts, such as website traffic, branded search queries, email marketing conversions, etc.

Display advertising can bring significant lift to all your other advertising efforts. In a report from Online Marketing Connect, targeted display advertising can bring a 30% increase in conversion rates from online forms. Additionally, comScore said that display increased lift to an advertiser’s website by 46%.

At AdsUpNow, we offer a variety of display advertising options to help maximize the impressions from every dollar you spend. We continually adjust and optimize your campaign to get the best results. Contact us today for a free marketing consultation.

Marketing Executives Are Continuing to Shift into Digital Marketing

Posted on March 30, 2012 by Andrew

In new research from eMarketer, CMOs predicted that their ad budgets would rise 8.1%. This shows renewed confidence in the economy, and shows a general upward trend since the end of the recession in 2009.

Out of that extra 8.1% of marketing budget, most of it will be spent on digital marketing. In fact, digital marketing spend is expected to increase by 12.8% over the next year. This is the highest change out of all marketing channels, beating traditional ad spending, brand-building, and customer relationship management.

Traditional media spending is expected to drop 0.8% over the same period. This reflects the larger trend of traditional ad spend decreasing, while digital ad spend is increasing.

eMarketer also estimates that digital advertising spending will rise 23.3% this year, while traditional budgets other than TV are going to remain steady.

Now is a great time for small businesses to market themselves online. Digital marketing and advertising channels offer access to a large audience, but offer things traditional marketing channels can’t offer such as targeting and better analytics data.

If you have any questions about digital adverting or marketing, contact us today for a free consultation.

Multitasking Consumers Bring New Challenges

Posted on March 28, 2012 by Andrew

Consumers are using more media than ever before, but their attention is more divided than ever before as well. In a new report from eMarketer, consumers are spending more than 11 hours with media on a daily basis.

Coming in first is TV and video, with 4:34 spent watching at least some kind of video. That’s a huge number, and shows that even in today’s world, traditional TV spend shouldn’t be counted out.

Even more telling than TV is that Internet came in at 2:47 per day. That’s an amazing statistic for a technology that has only been around for a few years. That’s also good news for digital marketing, because Internet usage has been increasing and shows no sign of slowing down.

The flipside to this increased time spent consuming content means that more of that time is spent multitasking through different forms of media, so there’s less dedicated time spent interacting with one form of media.

This is especially apparent with people watching TV. More than 16% of respondents said they visit the websites of companies’ ads they see, and 19% of tablet and smartphone users said they searched for information on commercials they see as well. This shows the importance of having an integrated marketing campaign, because people don’t just watch TV or go online anymore, they do them all at once.

An easy way to integrate your campaigns is Retargeting. By referencing a special or discount in your radio and TV ads for online shoppers, you can drive more traffic to your website. Then, after people visit your website, you can target them with display advertising, increasing the chance of them returning and converting.

Social Display Spending To Increase in 2012

Posted on March 26, 2012 by Andrew

More and more people are going on social networks. In fact, Facebook wins one in every five page views, and accounts for nine percent of all visits online.

Those are huge numbers, and the steadily increasing amount of people on Facebook, means more advertising dollars will be spent on the social-networking site in 2012.

According to eMarketer, 59% of marketers are planning on increasing social media advertising in 2012, compared to 31% planning on increasing on ad networks and exchanges.

eMarketer also estimates that US online display advertising will grow an astonishing 24.1% this year to $15.4 billion.

This is good news for small businesses everywhere. Social network advertising and display targeting can be narrowed down to pinpoint only those people who might be interested in your product or service.

The Internet gives you the ability to appear larger than you are, and give you advertising scale you might otherwise not be able to afford.

Digital and Mobile Ad Budgets Rising

Posted on March 23, 2012 by Andrew

In a recent survey from research company Warc, digital and mobile ad budgets are growing, while TV, radio and press budgets are shrinking.

The budget sentiments are based on a system of 0-100, where anything over 50 is generally improving, and below 50 is generally declining.

Digital and mobile received scores of 78.9 and 71.2, respectively. TV received a score of 48.8, Radio a score of 42.1 and Press a score of 36.1.

Now is a great time to be spending more on digital and mobile. More and more people are accessing the Internet from desktops and mobile devices, and those numbers are only going to grow.