Tag: AdsUpNow

Local Digital Ad Spend to Reach $38.5B by 2016

Posted on by Andrew

In a new report from research firm BIA/Kelsey, it projected that local online and mobile advertising will grow at an annual rate of 12.7%.

These numbers show substantial lift compared with the $21.2B spent in 2011, but still pale in comparison to traditional advertising spend.

Traditional Spend was $111.5B in 2011, but is only projected to grow to $112.7B. Those are essentially flat numbers, meaning not much will change from no until 2016. In fact, traditional ad spend will decrease to account for about 75% of overall ad budgets, dropping almost 10% from the 84% it’s at now.

This research shows that more and more small businesses are investing into digital advertising, but the real question is: are you?

If you haven’t evaluated your online strategy recently, you need to. Digital advertising is not going away, in fact, it’s only getting bigger.

Check out some of our offerings for digital marketing. We do all sorts of search and display advertising. We also do email marketing, mobile websites and more.

Mobile, Mobile and More Mobile

Posted on by Andrew

We’ve preached over and over how mobile is changing the digital marketing and advertising business. We’ve seen it with our own clients, and marketers across the U.S. are increasing their mobile budgets as well.

The latest report comes from Marin, a search-management software company. They predict that mobile will be bigger than desktop soon, and that marketers need to raise budgets accordingly.

One prediction is that at the current run-rates, mobile devices will account for 25% of all paid search clicks on Google by December 2012. Additionally, the share of ad spend will be 23%. Those are additions of 103% and 164%, respectively.

One of the driving factors behind all of this growth in mobile is the insanely fast consumer adoption of smartphones and tablets. In 2011 alone, Apple sold more iOS devices than the total number of Macs ever sold in the last 28 years.

Another reason for adding mobile into your business’ marketing strategy is that smartphones have higher click-through rate, and a lower cost-per-click than both desktop and tablets. Smartphone users click on ads 4.12% of the time compared with 2.39% for desktops and 3.12% for tablets. Additionally, the cost per click is only $.53 for smartphones, compared with $.83 and $.63 for desktops and tablets, respectively.

So have you decided that you need mobile yet? Well if you haven’t yet, I’ll do my best to convince you with some more data about mobile over the next few days.

Search Engine Use Continues to Grow

Posted on by Andrew

More than half of adult search engine users make searches at least once a day. That represents a 54% increase from 35% in 2004. This represents a huge increase in the number of people that use search engines to find information.

These numbers come from a new report from the Pew Internet & American Life Project. Search engine use has never been higher. Daily use is highest among 18-29 and 30-49 year-olds (60%), college graduates (70%), and people with household incomes of more than $75k (68%).


Search engines are also seen as reliable sources of information, while almost three-quarters of users say that most of the information they find is accurate and trustworthy.

So what does all this mean for small business marketing? Well, it means that if you aren’t in the search results, you need to be. Search engines are being used more frequently than ever to find information, and users see them as a reliable and trustworthy way to find what they’re looking for.

One way to get in the top of the search results is with search targeting. Also known as paid search, search targeting gets your ads into the top of the search results page, resulting in increased visibility and clicks.

Another way to show up in search results is to optimize your Google Places page. Create a unique Google Places page that provides information for people to find your business.

Another way to get better results in the local search rankings is to use a business directory service to get more citations of your business. A service such as Local AdsUpNow gets your business listed in almost 150 directories, giving your business increased presence and authority in Google’s eyes.

It’s not too late to get in the search results. Contact us today to get started with search targeting or Google Places Optimization.

More Marketers Flocking to Mobile

Posted on by Andrew

These days, information is passed through more channels than ever before. It used to be the big three: radio, TV, and print. Now, digital marketing has overtaken print to become the second-largest advertising medium based on spend.

2012 seems poised to continue the trend of proliferating digital marketing and advertising – especially in mobile. In a recent survey by ValueClick, 65% of US marketers’ planned on increasing their mobile ad spend for 2012.

The increase is notable, but what’s also significant is that only 3% said they were going to decrease their budget for mobile. I’m not sure who those 3% are, but they need to wake up and smell the mobile.

Another stat from the report is that the lion’s share of mobile ad budgets are going to search and banner ads, with 34% and 30.7% respectively. Also, 49% of marketers plan to use mobile video as part of their budget.

Mobile is emerging as the next large advertising medium, and with more dollars being spent online – both mobile and desktop – than ever before, marketers and business owners need to jump on board and get their feet wet in mobile.

What Apple’s New iPad Means For Digital Marketing

Posted on by Andrew

In case you were in Siberia, you probably heard about Apple’s new iPad. It has a better screen, faster processor and a better camera.

All that sounds great if you’re in the market for a new iPad, but those stats should also sound good if you are in digital marketing. The reason is more online traffic. Tablet traffic since December 2011 has increased 50%, and tablet sales are on pace to pass traditional PC sales by 2015.

That means you better be thinking about the tablet space when you plan your advertising. Tablets don’t trigger mobile websites, but tablet users search similarly to mobile users, meaning they take action faster and search more for local businesses.

Data from the same Localeze study I shared a few days ago shows this prominently. Roughly two-thirds of tablet owners use their device at least once a week to search for a local business, making tablet owners more active than in local searches than both mobile phone users and PC/laptop users.

Tablet searchers also purchase more frequently as well. In the study, 86% of respondents said they made a purchase as a result from their most recent tablet-based local search.

So, all in all, tablets are friends of local businesses and marketers. Tablet owners search more and purchase more than other searchers, so it pays to target tablets.

Email and Paid Search Garner High ROI Ratings

Posted on by Andrew

New data from digital marketing firm eConsultancy says Paid Search and Email Marketing are two of the best options for high-ROI campaigns.

The data comes from a survey of marketing professionals around the globe, where they rated their satisfaction with various marketing channels.

In the report, 70% rated email marketing as either excellent (23%) or good (47%). Also, 56% of the respondents stated that paid search campaigns offered ROI figures that were either excellent (14%) or good (44%).

This is great news for small businesses. Email and Search Targeting are easy to implement into a marketing plan and, as the data shows, offer great results.

Another place that made large strides was mobile. In this survey, 41% of marketers said mobile gave them excellent or good return on their investment. This is an increase of 23% compared with the data from 2008.

Maybe your business hasn’t implemented these marketing plans, or maybe you’ve tried and it hasn’t worked out very well. Regardless of your past situation, we guarantee we can help you with your local marketing plan.

Contact us today or leave a note in the comments to see how we can help your business.

The Goldilocks Rule of Digital Marketing

Posted on by Andrew

Chances are you’ve read Goldilocks and the Three Bears. If you haven’t, go find it online somewhere and then come back.

Okay, so now that we’re all on the same page, why do I bring up Goldilocks and the Three Bears? It’s simple: when Goldilocks broke into the bears’ house, she ate the porridge that was “just right.” Not the porridge that was too hot or too cold, but just the right amount.

This is also true of your customers. If you do too little digital marketing and advertising, they won’t remember you, but if you do too much, they’ll get annoyed and purposely not do business with you because of your annoying ads.

A new survey released from Upstream says that 20% of Americans would stop using a brand’s product or service if they received too much advertising. That’s a lot of people. Can you afford to lose 20% of your customers?

We are constantly checking our campaigns to make sure they don’t show up too frequently. For example, our Retargeting campaigns are designed and fine-tuned so they only show our client’s ads 10-15 times over a month. Studies have shown that’s the optimal balance between not enough and too much exposure.

Don’t let this fear of the Goldilocks rule stop you from doing advertising, as you won’t even have any customers if you don’t do any marketing and advertising. Instead, do your best to strike the right balance between too much and not enough, because, unlike the three bears, we want Goldilocks to eat that porridge.

5 Best Practices for Your Mobile Site

Posted on by Andrew

So I told you all about how one in five visits to a mobile website results in a call. Since hearing that you’re probably thinking you need to get a mobile website. It’s

normal website vs a mobile website

true, you do need one, but before you go rushing in to make your own, read through our list of best practices for why you need to have one. Having a mobile-optimized website is becoming more and more important. Smartphone usage is continuing to grow, and mobile Internet usage is projected to pass desktop usage in 2013.

In order to take advantage of this expanding market, you need to have a mobile website. Not just any mobile website, however, as mobile users have drastically different needs than desktop users. Below are five tips for you to apply to your own mobile website.

1. Make it quick
Mobile users are usually searching for your website while on the go, trying to get things done while they go about their day. In order to serve them, remove clutter and give them the basics they need to contact you such as your phone number, address and hours of operation.

2. Make it easy for them to convert
Mobile users have higher purchase intent than desktop users, but they still need additional prodding to make a purchase. Focus on information that will help the mobile user convert: product details, photo galleries and simplified data entry.

3. Make it simple
Clear navigation is key with mobile users, as they don’t have as much screen real estate as their desktop counterparts. Minimize scrolling and make buttons large enough to press with a thumb. If a user “fat-fingers” a link one too many times, they might leave and never come back.

4. Make it seamless
Users might check your website out at home, and then be reminded to check it while they are on the go. If they navigate to your mobile website and it is a vastly different experience from your desktop version, they might be unnerved. Keep logos and colors uniform across both sites, so it’s obvious that they are visiting your mobile site, not one of their competitors.

5. Make it accessible
Your mobile site needs to work on more than one platform. Android and iOS make up the lion’s share of smartphone users, but you still need to cater to the millions of people that use other operating systems. Also, use HTML as flash doesn’t show up on mobile devices.

So there you go, five tips to help you with your mobile website. If you have questions about mobile feel free to contact us for a free mobile consultation, or leave a question in the comments.

One in Five Visits to a Mobile Website Results in a Phone Call

Posted on by Andrew

Mobile users have higher purchase intent than pretty much every other demographic. Want to know how I know that? Well I’ve seen it with our own clients, and now there’s some new numbers to back up my anecdotal evidence.

According to new data from DudaMobile and Google, one out of every five visitors to a mobile-optimized small business website results in an immediate call to that business. This is a huge number, and that number even goes up for some verticals. For example, pizzerias have a 32% click-to-call rate, and transportation has a 44% call rate! Users also clicked through to maps and directions at an average of 3.25% across all categories.

In a new whitepaper, DudaMobile says that small businesses should align their site’s content with the priorities of the mobile user. That means short text, fast load times, big, clear buttons and a call to action.

We’ve seen huge success with several of our clients who use a mobile landing page and mobile search to drive traffic to that page.

If you’re curious about setting up a mobile campaign and a mobile search campaign, contact us today.

Global Ad Spending to Rise 4.9% in 2012

Posted on by Andrew

Global ad spending is set to rise almost 5% this year to reach a total of $465.5 billion according to new numbers from research firm Strategy Analytics.

The total U.S. spending rate is set to grow 2.7%, up from .6% in 2011. Global online spending is predicted to grow the fastest, by 12.8% to $83.2 billion – meaning 18% of total ad spend.

Online ad spending is still leading the way, though growth has slowed due to the growing maturity of online spending. In 2011, Internet media revenue grew by 21.4%, but is set to only grow 10.9% in 2012.

Despite the slowdown in growth, digital advertising is set to increase its share of the global ad market from 15.9% in 2011 to 21.2% in 2014.

So what do we know from these numbers? Well, for starters, digital advertising is growing rapidly, and is eroding TV’s 40% global share of all advertising dollars. These numbers represent important trends that you must acknowledge as a small business owner. Gone are the days where creating a radio or TV ad was enough; now, you need to be invested in social marketing, banner advertising, search optimization and have a killer website.

So who is going to help you wade through these treacherous waters? Well, that’s why we’re here. We’ve created hundreds of digital marketing campaigns, and we’ve successfully increased sales and revenue for all our clients.

If you have any other questions about what we do or ways we can help out your business, let us know in the comments or contact us on our website.