Tag: Seattle Ad Agency

Auto Dealers Spending More In Digital Advertising Than Ever

Posted on by Andrew

The auto industry is embracing digital advertising and marketing more than ever. In a new report from eMarketer, digital advertising spending for automotive is up 18.8% year-over-year.

This confirms what we already knew about digital. Your competitors are jumping into digital spending and you need to be as well. An effective digital marketing campaign can bring you new customers and help convert existing shoppers into buyers.

Digital Spend

Looking for a new way to bring people to your dealership? Check out our Conversion Drivers. Conversion Drivers will help you turn more of your online traffic into leads and sales. Competition is only going to increase as more dealers start improving their online presence.

Step beyond the TV buy with video pre-roll

Posted on by Andrew
Online Video Pre-Roll

It’s the era of the internet baby!

Yet we still have a hard time breaking from the habit of traditional media approaches. The principle still applies…PEOPLE REMEMBER 90% of WHAT THEY SEE!

The question is where will they see it?  Or perhaps better yet, “where will it be most effective?”

The “audience of one” is the feeling you get when we see your ads in the wild. A feeling of pride and assurance rushes over you, and you know you’ve been heard.  You hope that your potential customers were watching or listening at that time.  If that’s not the case, then the ad was lost in the noise.

Traditional media costs are hefty and time consuming. To get the most out of your traditional ads, invest in video pre-roll, the most intentional tool in re-purposing traditional media with an exponential punch!

Drop your 15 or 30 second video in the cue for display.  Throw in a pixel for retargeting and behavioral targeting andy you just launched a lethal combination of advertising both to your known audience and those who are actively looking.  This way you’re not just hoping that everyone is looking.  You can know (via analytics) what was displayed, what was seen and what the results were.

When its all said and done, it’s a fraction of the cost.  A mere 10% of an average cable commercial, or 1% of a prime time commercial.

Better yet, you can redo your whole mindset for shooting your traditional media with your target audience / medium in mind.  Shoot smarter not more!  Edit content for both mediums!

Top of mind awareness for your future customers’ sake takes on a whole new meaning when they are seeing you online — where they are spending most of their leisure time — instead of watching their DVR’d shows while skipping over the commercials.

Digital Media and TV: The two pillars of any advertising budget

Posted on by Andrew

It seems that advertising is slowly turning into a two-horse race. In the days before digital media, there was a three-way split between print, radio, and TV. Now, TV and digital advertising are the only growing media channels. In a new report from Nielson, display advertising grew 26.6% during the first half of 2013. TV advertising grew at 4.2% during the same period.

While TV is admittedly a more mature market, the increase in display advertising is hard to ignore. It’s apparent the industry is turning to the two largest mediums to deliver the bulk of their advertising. The Internet and TV are far and away the biggest marketing channels available according to audience size and time spent on each medium.

We see a further consolidation of other media types when we look at some of the declines in advertising spend. Newspaper advertising is down 2% year-over-year, magazine advertising is down by 1.9%.  Even radio suffered from decreased spending during the same time period.

So how does this affect your advertising budget looking into 2014? One benefit is decreased complexity for you advertising plan. Instead of throwing dollars at newspapers and radio, you can shift your budget to TV and online display.

In 2014 it will be important to expand your digital strategy to find new customers online. More people buying digital media means more competition, so developing correct targeting techniques will be crucial.

If you’re curious about the different types of display available such as retargeting or pixel targeting, contact us and we can give you an overview of the types of targeting available for your business.

Digital Media is Overtaking TV

Posted on by Andrew

Digital media has been growing like crazy for the past few years. And, as more people are spending time online, businesses have been shifting their advertising dollars online.

Up until now, increases in time spent on digital media have come at the expense of traditional media like radio and print advertising. However, TV has always remained in the top spot for advertisers, due to the huge amount of time people spend watching TV.

Now, it seems, TV’s reign is coming to an end. For the first time ever, time spent on digital media will surpass time spent watching TV. In a new report from eMarketer, the average adult will spend 5 hours a day online – including time spent on mobile. Daily time spent on TV will be an average of 4:31, which is nothing to sneeze at, but overall growth is down slightly, whereas time on digital is up 15.8%.

So what does this mean for you and your business? It means you need to start doing online advertising – especially on mobile. You used to buy TV because that’s where all the eyeballs were. Now, there are more online.

Dip your toe in the water and start a retargeting campaign for your business. It’s an easy way to get started with digital.

Give the people what they want – targeted ads!

Posted on by Andrew

For years now we’ve been hearing about privacy concerns related to smartphones and the Internet in general. Sometimes, those concerns have extended to the ad industry and consumers have worried about how their information is tracked. We’ve even had clients be concerned about appearing creepy by using retargeting and data targeting-based ads.

Well, fear no longer because a new survey from Zogby Analytics confirms what we’ve known all along: people prefer targeted advertising.

In the survey, which focused on Internet privacy, most adults were worried about identity theft and viruses when they were online. Furthermore, when the survey asked about advertising, 75% of users liked the ad-supported Internet model, and 70% of the users wanted to see advertising tailored for their interests.

If you think about it, it makes perfect sense. If I’m in support of advertising in exchange for free content on my favorite websites then I know I’m going to be seeing ads. If I’m going to be seeing ads all over the place then they might as well be for things I’m interested in.

The consumer has spoken. For all of those businesses worried about “stalking” their customers online, the truth is that they prefer it. Plus, we implement impression caps to avoid annoying your customers and having a negative impact on your sales.

If you’ve shied away from display ads before, maybe it’s time to rethink that and give a retargeting campaign a try.

The Final Part of the Boeing Classic Campaign: A Mobile Website

Posted on by Andrew

The third portion of the campaign was the mobile website. Since the rate of mobile Internet adoption is expected to pass desktop Internet useage in two years, it was almost essential to offer a mobile interface for Boeing Classic. The mobile page featured links to the Boeing Classic Facebook page, directions to the golf course, a schedule of events, and an embedded Twitter widget programmed to grab tweets about the Boeing Classic. The mobile site also featured a tee times page that we updated daily so tournament-goers could see when their favorite players were teeing off.

Overall, the campaign was a huge success. We brought more than 1,000 people to the Boeing Classic website, and delivered more than half a million ad impressions to Boeing Classic’s target demographic. Our ads were displayed on thousands of websites, spanning more than 50 ad networks. These results echo what we see with our clients every day. Boeing Classic wanted a far-reaching display campaign, and we delivered.

This is just one example of how our clients use our products to attract more people to their site. Go to our website to learn more about starting your own digital marketing program.

AdsUpNow Sponsored the Boeing Classic

Posted on by Andrew

The Boeing Classic annual golf tournament draws large crowds throughout the Puget Sound Region and Washington State every August. The $2 million purse and $300,000 first place prize money bring out some of the best golfers on the PGA TOUR Champions Tour. To help promote this famous Washington State event, AdsUpNow sponsored the Boeing Classic with a full digital marketing package and mobile website. The end results were fantastic, as the various campaigns delivered more than 500,000 ad impressions and drove more than 1,000 people to the Boeing Classic Website. Over the next few days, I’ll take you through our campaign and what we did for each part.

The first part of the package was a Site Retargeting campaign. Site Retargeting allowed Boeing Classic to serve ads to everyone who expressed an interest in the Boeing Classic by visiting their website. This repeat exposure helped increase top of mind awareness as the event drew closer, and succeeded in bringing more than 600 people back to the website who otherwise wouldn’t have returned.

The Site Retargeting campaign was designed to grab the attention of Boeing Classic’s website visitors. It involved nine sets of creative, each one advertising different events that happened over the weeklong tournament. The campaign was hugely successful, and shows the power of following-up with your current website visitors.

Overall campaign stats were extremely impressive:  195,643 impressions, 606 clicks, and a CTR of .40%.

It’s Time to Start Targeting

Posted on by Andrew

Targeting is the new way to reach your customers. In a new study from ValueClick, more than half of all marketers said that they thought Retargeting was one of the most important forms of targeting available.

The reason is simple: you are able to advertise and reach out to your website visitors repeatedly, giving you more opportunities to bring them back to your site and heightening brand awareness so they’ll remember you.

You already spend money bringing people to your website, so don’t you want to have multiple chances to reach out to them? Retargeting increases the ROI on all your other advertising because it brings back people who you hear about your website through all other advertising.

There are other forms of targeting such as behavioral, contextual, pixel and search retargeting. Each one offers a different way to reach your customers, and can be combined to bring you the best mix of traffic to your site.

If you currently don’t do any targeting, however, Retargeting is a great way to start. It makes use of your existing advertising and the website traffic you currently have. Retargeting is so simple that if you aren’t retargeting then you aren’t even in the game. It’s time to step up and start Retargeting your website visitors.

Are You Doing SEO? Try Some SEM Instead

Posted on by Andrew

Don’t think of search engine optimization as the end of your online strategy. SEO should play an important role, but don’t get caught up in the hype of so-called “free traffic.” In fact, you are paying your SEO company to get you that “free traffic” every month.

A great alternative to spending money on SEO is SEM. Don’t listen to companies who say their SEO is foolproof. Purchasing ads in Google AdWords is the only surefire way to appear at the top of the search results.

The fact of the matter is that SEO is still a guessing game, and that’s the way Google likes it. Google doesn’t make any money off of SEO. Therefore, it doesn’t make sense for them to help websites optimize for higher search listings.

A simple search engine marketing campaign can help bring your website more traffic than you would get normally. Plus, in a report from Google, 89% of traffic gained from a search campaign was lost when the ads were paused. That means that an SEM campaign lets you reach an entirely different audience than you would get from organic results.

If you’ve never done SEM, give it a shot. Go to Google AdWords and create a test campaign and bring some new traffic to your website.

Add Search To Your Display Campaign

Posted on by Andrew

Display advertising has been around almost as long as the Internet; however, we’ve seen advanced changes to how display advertising works since those early days of the web.

We can now target every display ad to people based on their search history, what websites they’ve visited and what webpage they’re on currently. This gives us powerful tools to provide relative ads to all your customers.

Now, a new survey from Econsultancy says that adding search to display campaigns helps improve ROI across the board. In fact, 56% of marketers said they planned to integrate search with their banner campaigns.

One type of banner advertising that benefits from search is Site Retargeting. Site Retargeting delivers banner ads to people who have visited your website, helping you increase branding and mindshare throughout the buying cycle. By using search engine marketing to drive people to your site, you can target more people with your message.

At AdsUpNow, we provide a la carte packages for all your digital marketing needs. We can help you with search, display, SEO, local, and more. Contact us today to get started with your digital marketing campaign.