I warned you yesterday what would be coming, but here is the second installment to the infographic saga. Today we have an infographic made by marketing pilgrim, and it’s all about search engines.
Continue reading…Tag: SEO
Mobile Search: The Next Frontier
According to a report from the xAd advertising network, there were big increases in mobile and local searches during Q4 2011. The stats are pretty incredible, and just go to show how much you need to start looking at mobile and local searches.
One amazing stat is the level that mobile searchers react to ads compared to desktop users. In the study, 52% of mobile-local searchers called the local businesses after the initial click. The leading secondary action was accessing maps or driving directions (50%), compared to 42% for search ads.
The click-through rate (CTR) for search ads was also strong last quarter as well. Average CTR for search ads was 7%. This is because mobile-local searchers are seeking information related to a specific action for a need or want that they want to fill.
Another enlightening statistic about mobile search is that mobile search requests grew 60% quarter-over-quarter. That’s a huge number, and shows just how many people have smartphones these days, and how many are searching for local businesses.
So do you have any local search game? Well if you don’t, you’re in luck – we do. As part of our search targeting, we make sure to create mobile-specific campaigns that target the mobile user with a special call to action and click-to-call ads.
But what good is mobile traffic if they get sent to your clunky desktop site? We also design mobile landing pages that deliver the things mobile users want. On our custom-designed sites, we include mapping options as well as a mobile-specific call to action with a prominent click-to-call button.
Have any more questions about mobile? Ask us in the comments.
3 things to help you optimize for local search
Local search is everywhere. Think about how many times you search for something nearby. By 2015, 30 percent of all searches will be local. Compare that with 12 percent in 2009.
One of the reasons for this growth is the emergence of smartphones. 80 percent of all searches conducted through a smartphone are for local products and services. Local search is ever-changing as the major search engines give more focus in that area, and if you aren’t showing up, you need to.
1. SEO your website.
Make sure your website is search engine optimized (SEO). This means targeting certain keywords on your website, and targeting long-tail, geo-specific keywords such as “Chicago pizza in Seattle”.
2. Set up your profiles
Sign up for several business directories and Google Places. The more directories you’re in, the better, as your business is seen as more credible by Google. To get listed automatically in more than 100 directories, check out Business Listings at Local AdsUpNow. Local AdsUpNow is a service that automatically submits your business information to almost 150 directories and more than 25 mobile networks.
3. Encourage customer reviews
Encouraging your customers to review your business on places like Google and Yelp can be a great tool to help bring more business. Studies show that people are more likely to visit a business if it’s been recommended by a peer, so having your customers rate your business is essential to bringing in more sales and new customers.
So there you have it. By following these steps, you can start to optimize your online presence to come up higher in the rankings. You will not only increase sales, but your business will be more respected by Google, so it’ll have better rankings in the search results.
For more tips on digital Marketing, check out our website. We’re a Seattle ad agency specializing in digital advertising and marketing.
Have any more questions about local SEO? Let us know in the comments.
3 Ways to Increase Your Revenue By Marketing Across All Purchase Paths
Every customer you have ever landed came through a purchase path. Some of the paths are
The point is, you might have an idea of how purchase paths are laid out, but the truth is they are usually more convoluted than they seem at first.
Because of this convolution, you have to be prepared to remarket your products or services to your customers in many different ways. It’s not enough to do some local TV ads and have a website, you need to be actively targeting and communicating with your customers in order to get them to convert.
There are several ways you can make sure that you are targeting your customers in the right way. The first of which is search engine marketing (SEM). SEM is important because it places your ads at the top of the search results for the keywords you’ve selected, giving you the ability to reach more customers.
Another reason this is important is because your customers may not remember exactly what your business is called, but they just know what type of product you provide. For example, if they heard your radio ad, or saw your business and couldn’t remember what the name was, but could only remember that you sold heaters and air conditioning, they could type “heating and air conditioning Seattle” (or whatever their city was) and your ad would pop up at the top.
A second way you can help promote across purchase paths is through retargeting. Retargeting places a cookie in the user’s web browser when they visit your site, this causes your display ads to be displayed to them after they leave. This brings increased mindshare and brand awareness during the customer’s shopping cycle, which will result in more revenue.
A third way to promote your business across purchase paths is by using your social networks. Chances are, you have a Facebook page, and studies have shown that users who buy something from a business after going through its social channels spend more money per transaction. Leverage your social networks to get users to make purchases. Offer discounts to Facebook fans, or plan a giveaway on your fan page.
If you want to be able to promote your business in today’s changing digital landscape, check out our website for more information on what we do. We are a full-service Seattle ad agency specializing in the digital realm.
We can help you get more from the Internet.
SEO Requires Vision
Search Engine Optimization (SEO) is not a one-time event where a computer geek comes in and rewrites a few lines of code on your website, even though that may need to be done. SEO is more about content, relevance, vision and hard work.
SEO is simply the efforts put forth for organic search results in your market(s); it is the
Find the help you need to shape the vision necessary to slowly and consistently drive your business to the top of the pile for your market. Bring in a hired gun that sees more of the Internet than you do. You may want to consider a copywriter as well.
As you go along, you’ll find that leaving lots and lots of content on the Internet will help your company website find its way higher on the search engines.
