Drive Local Traffic to Your Business With Google My Business Posts

Google My Business listings are one of the most effective ways for businesses to be discovered and engaged with on Google. We’ve marketed thousands of clients nationwide from apartment communities, senior living communities, auto dealerships, hotels and hospitals, and have seen first-hand how effective GMB listings are for local businesses.

Across a sample of 409 clients, we found that 28% of their website sessions came from GMB listings. These listings don’t only deliver more traffic than the typical organic search listings, they also deliver higher quality traffic. Website sessions coming from Google My Business listings convert 29% more than the average traffic source.

Google gives businesses plenty of opportunities to promote their company and improve their Google Business profile, but most local businesses don’t take advantage of them or don’t know they exist. In this blog post, we’ll explain how Google determines which listing to show to searchers, how you can use GMB posts to drive local search traffic to your website, and how you can use GMB to convert searchers into leads.

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3 things to help you optimize for local search

Local search is everywhere. Think about how many times you search for something nearby. By 2015, 30 percent of all searches will be local. Compare that with 12 percent in 2009.

One of the reasons for this growth is the emergence of smartphones. 80 percent of all searches conducted through a smartphone are for local products and services. Local search is ever-changing as the major search engines give more focus in that area, and if you aren’t showing up, you need to.

1. SEO your website.
Make sure your website is search engine optimized (SEO). This means targeting certain keywords on your website, and targeting long-tail, geo-specific keywords such as “Chicago pizza in Seattle”.

2. Set up your profiles
Sign up for several business directories and Google Places. The more directories you’re in, the better, as your business is seen as more credible by Google. To get listed automatically in more than 100 directories, check out Business Listings at Local AdsUpNow. Local AdsUpNow is a service that automatically submits your business information to almost 150 directories and more than 25 mobile networks.

3. Encourage customer reviews
Encouraging your customers to review your business on places like Google and Yelp can be a great tool to help bring more business. Studies show that people are more likely to visit a business if it’s been recommended by a peer, so having your customers rate your business is essential to bringing in more sales and new customers.

So there you have it. By following these steps, you can start to optimize your online presence to come up higher in the rankings. You will not only increase sales, but your business will be more respected by Google, so it’ll have better rankings in the search results.

For more tips on digital Marketing, check out our website. We’re a Seattle ad agency specializing in digital advertising and marketing.

Have any more questions about local SEO? Let us know in the comments.