YouTube has over 1 billion monthly viewers (Google) and is used by over 70% of U.S. adults (Pew Research Center). It’s no secret that YouTube is an incredibly popular marketing channel. So why aren’t more marketers incorporating YouTube into their marketing strategy?
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Facebook and Instagram steal a lot of the spotlight in the advertising world. But they aren’t the only powerful players in the advertising game. Google’s social media frontrunner, YouTube is now the most used social media platform in the country. More U.S. adults use YouTube than Facebook, Instagram, Snapchat or Twitter.
They aren’t just watching cat videos all day either. American adults are watching thousands of years of apartment video content. In the past few years, YouTube viewers spent over 7,300 years of watch time on apartment and home tour videos (YouTube Advertising).
We know most U.S adults watch YouTube, and we know that they are watching apartment content, but are they watching ads?
College-aged students live on their mobile devices. Most spend their time watching videos and using social networking sites. Student housing communities have a variety of choices when it comes to marketing on social media video sharing platforms. YouTube, Facebook, Instagram, and Snapchat all have a share of this market’s attention.
Each of these platforms has its own purpose and communication style. In this blog post, we show you where your target market is engaging with video content, the opportunities, and limitations that these platforms provide student housing marketers, and strategies for getting the most out of these communication channels.
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It’s the era of the internet baby!
Yet we still have a hard time breaking from the habit of traditional media approaches. The principle still applies…PEOPLE REMEMBER 90% of WHAT THEY SEE!
The question is where will they see it? Or perhaps better yet, “where will it be most effective?”
The “audience of one” is the feeling you get when we see your ads in the wild. A feeling of pride and assurance rushes over you, and you know you’ve been heard. You hope that your potential customers were watching or listening at that time. If that’s not the case, then the ad was lost in the noise.
Traditional media costs are hefty and time consuming. To get the most out of your traditional ads, invest in video pre-roll, the most intentional tool in re-purposing traditional media with an exponential punch!
Drop your 15 or 30 second video in the cue for display. Throw in a pixel for retargeting and behavioral targeting andy you just launched a lethal combination of advertising both to your known audience and those who are actively looking. This way you’re not just hoping that everyone is looking. You can know (via analytics) what was displayed, what was seen and what the results were.
When its all said and done, it’s a fraction of the cost. A mere 10% of an average cable commercial, or 1% of a prime time commercial.
Better yet, you can redo your whole mindset for shooting your traditional media with your target audience / medium in mind. Shoot smarter not more! Edit content for both mediums!
Top of mind awareness for your future customers’ sake takes on a whole new meaning when they are seeing you online — where they are spending most of their leisure time — instead of watching their DVR’d shows while skipping over the commercials.
