Are you trying to find a cheap, easy way to get a mobile marketing campaign started for your business? Well look no further, because there’s a contest going on over at Fit Small Business where you can win $500 in free mobile advertising from NearWoo.
Head on over to Fit Small Business to enter the contest. Businesses must sign up by August 15, so go sign up!
One of the most basic things you can do to grow your business is get a solid mobile plan. Thankfully, this doesn’t require any major investments like developing a mobile app – it can be as simple as getting a basic mobile website.
In one of Google’s studies, they found 57% of mobile users won’t recommend a business with a poorly-designed mobile site. Additionally, 40% of mobile users turn to a competitor’s site after a bad mobile experience.
So what should you do? It’s time to get a mobile site. A mobile site is the easiest way to bring more customers into your business. For example: 95% of smartphone users have searched for local info, 61% called a business after searching, 59% visited in person, and 90% of these users acted within 24 hours.
Here are our top five tips for you to get started with your mobile website:
1. Make it Fast
Mobile users are usually searching for your website while on the go, trying to get things done while they go about their day. In order to serve them, remove clutter and give them the basics they need to contact you such as your phone number, address and hours of operation.
2. Make Conversion Easy
Mobile users have higher purchase intent than desktop users, but they still need additional prodding to make a purchase. Focus on information that will help the mobile user convert: product details, photo galleries and simplified data entry.
3. Make it Touch-Friendly
Clear navigation is key with mobile users, as they don’t have as much screen real estate as their desktop counterparts. Minimize scrolling and make buttons large enough to press with a thumb. If a user “fat-fingers” a link one too many times, they might leave and never come back.
4. Make it Seamless
Users might check your website out at home, and then be reminded to check it while they are on the go. If they navigate to your mobile website and it is a vastly different experience from your desktop version, they might be unnerved. Keep logos and colors uniform across both sites, so it’s obvious that they are visiting your mobile site, not one of their competitors.
5. Make it Accessible
Your mobile site needs to work on more than one platform. Android and iOS make up the lion’s share of smartphone users, but you still need to cater to the millions of people that use other operating systems. Also, use HTML as flash doesn’t show up on mobile devices.
It’s time to get started with a mobile advertising campaign. Your business should be reaching as many people as possible, and mobile is the best course of action.
If you follow these tips in creating your mobile website then you should have no problem in converting and cashing in on the growing crop of mobile users.
Everyone knows that most people do the majority of the research for their next car online. Now, it looks like dealers are chasing online customers with an increased focus into online advertising. In a new report from eMarketer, the auto industry will spend more than $5 billion in 2013 on digital advertising, up 18.9% from 2012.
The majority of this increased spend will go into search and display advertising, but mobile, video, social and local are growing as well. This increased investment into digital will make the US auto industry the second-largest spender on digital media.
If you haven’t done much digital advertising for you dealership, you’d better jump on board quick. We recommend a paid search campaign, retargeting campaign and pixel targeting campaign for most dealerships.
Digital marketing is a great way to increase traffic for your website, and can provide real, measureable results that you can track in real-time on your Analytics.
We’ve had access to Facebook retargeting for a while now, but we now have a new feature we’re excited to announce: Facebook retargeting in the News Feed.
If you’re ever on Facebook, I’m sure you’ve seen the Facebook News Feed ads. They are usually called “Suggested Posts” and promote a page that Facebook thinks you’ll like. These ads are extremely effective, and now Facebook has opened them up to the ad exchanges.
These ads get click through rates that are up to 50 times better than normal FBX ads. Instead of going only on the right-hand side of the feed, your posts will be front and center to everyone who has visited your website.
We’re rolling out Facebook News Feed Targeting to select customers, so contact us to get started with your campaign.
Over the past week or so since Yahoo announced they were buying Tumblr, many panned the idea, dismissing it as an aging tech giant’s feeble attempt to stay relevant to younger audiences. What the buy really means is that Yahoo is going all-in on display advertising.
Let’s not forget that Marissa Mayer was a top executive at Google, basically the biggest Internet success story ever. She has seen first-hand the data behind all of Google’s products – including its search and display networks.
People think of search advertising as the de-facto form of Internet advertising, but the truth is display advertising is equally as effective, and helps you capture your customers at a different point in the funnel.
In a recent Wordstream study on search versus display advertising, they found that average CPAs (cost per action) on Google display networks are often lower than Google search CPAs.
Display ads have gotten better and better over the years with advancements like retargeting, contextual targeting and search retargeting. Plus, with certain CPCs on search becoming outrageously expensive (some top $50), display advertising is becoming more attractive because of its lower barrier to entry.
Some think that Yahoo paid too much for Tumblr. I think that Tumblr gives Yahoo a new avenue to pursue a younger audience, and gives it more display inventory for ad serving.
Plus, with the leaps and bounds made in display advertising, it helps Yahoo diversify beyond the search results.
In an attempt to drum up new business, businesses will run sales and promotions. Sometimes these efforts can be successful, but other times it can lead to the wrong kind of new business.
One area where this can be seen is with local restaurants and businesses that use Groupon. Because the discounts on Groupons are so steep, you attract a clientele that isn’t interested in doing business with you, they just want the screaming deal you’re offering for a limited time.
One of our clients experienced this firsthand. They were running a gift card promotion on their website and suddenly leads for their giftcards started pouring in. They called us wondering if we had made any changes to their campaigns, so we dug deeper to figure out what cause the spike.
It turns out their promotion somehow got picked up by a daily-deal aggregating website. We tracked the traffic inside of Google Analytics and found only six out of 30 leads were even local, and even those six leads were probably mooches who were just interested in free stuff.
The lesson here is that not all leads are the same, and not all promotions are created equal. Even if you have
For years now we’ve been hearing about privacy concerns related to smartphones and the Internet in general. Sometimes, those concerns have extended to the ad industry and consumers have worried about how their information is tracked. We’ve even had clients be concerned about appearing creepy by using retargeting and data targeting-based ads.
Well, fear no longer because a new survey from Zogby Analytics confirms what we’ve known all along: people prefer targeted advertising.
In the survey, which focused on Internet privacy, most adults were worried about identity theft and viruses when they were online. Furthermore, when the survey asked about advertising, 75% of users liked the ad-supported Internet model, and 70% of the users wanted to see advertising tailored for their interests.
If you think about it, it makes perfect sense. If I’m in support of advertising in exchange for free content on my favorite websites then I know I’m going to be seeing ads. If I’m going to be seeing ads all over the place then they might as well be for things I’m interested in.
The consumer has spoken. For all of those businesses worried about “stalking” their customers online, the truth is that they prefer it. Plus, we implement impression caps to avoid annoying your customers and having a negative impact on your sales.
If you’ve shied away from display ads before, maybe it’s time to rethink that and give a retargeting campaign a try.
We wanted to take a second and give a quick update in regards to the recent reports about click fraud and bot traffic. Click fraud and bot traffic have been around since the beginning of Internet advertising. Luckily, the high-tech nature of digital marketing means attempts to dupe advertisers are discovered and eradicated quickly.
At AdsUpNow, we take our jobs and your campaigns very seriously. We’ve been leaders in data targeting since our company began in 2008. We’ve bought data from multiple sources targeting against keywords, website context, user behavior and more. We’ve also developed and collected our own data targeting techniques through our proprietary website history and sitelist targeting.
The breadth of our experience gives us the ability to detect fraudulent clicks and make sure we drive only real people to your website.
One of our tactics is that we operate your campaigns with an evolving blacklist and whitelist. This means that if a certain website is delivering too many impressions for the amount of traffic it actually receives, we can blacklist that site, so your ads won’t be served on it. We also work with our providers to block sites so you always show up on sites that are brand-safe for your business.
Another way to ensure we deliver the right traffic is through Google Analytics. Our ad servers give us reports, but we like to verify the information with a third-party system to track our traffic to make sure all of the clicks we delivered actually landed on your site. Through Google Analytics we can see exactly which campaign brought the people to your site, and what they did when they got there.
We touch our advertisers’ campaigns every day to assure they are getting the best results and the highest quality clicks as possible.
Please let us know if there is anything we can do to help you. Thank you for your support and continued business.
Have you ever learned about something for the first time and then started noticing that very same thing everywhere you went? That’s called the Reticular Activating System (RAS) and it helps your brain create connections and makes things easier to remember.
One of the most common occurrences of RAS is when you buy a new car. Once you buy that car, you start noticing more cars just like yours on the road. Does this mean that everyone went and bought the same car you did? No! It just means that your brain has forged a connection with something it never cared about before.
So where does this fit in with advertising? I’m glad you asked! Since we can’t necessarily choose what our brains remember, RAS can be used to the marketer’s advantage.
Here’s an example. Say someone sees a Toyota commercial on TV for a new RAV4. A week goes by with no further thought about the vehicle. Then, one day, she is on one of her favorite blogs and notices an ad for a RAV4. A week ago she wouldn’t have even noticed the ad, but now she does. She sees the dealership that it’s for and heads to their website. She finds the car she wants and buys it the next day.
So how should businesses use RAS to their advantage? The answer is with
Long story short, if you want to take advantage of RAS, make your advertising memorable, and use variety. You never know what people will remember later on when they are making a purchase.
If you’re doing a PPC (pay per click) campaign for your business, chances are you are focusing mostly on specific keywords to bring new traffic to your site. This is important, but you shouldn’t forget about buying branded search terms to protect your brand name from
The problem arises when a company doesn’t buy its brand name and a competitor successfully brand jacks it for an extended period of time. The reason this is an issue is because when a competitor gets clicks with their search ad, Google sees them as the most relevant option. So even if a company starts buying its own name, they have an uphill battle until Google realizes they are the rightful owner of the brand term.
Thankfully, it’s easy to combat this. If you manage
Don’t lose your brand name to brand jackers! Bite the bullet and buy your brand name. Trust us, it’s worth it.
